# Spotify Ads metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source** | **Definition**                                                                      |
| ------------------------- | ------------------------- | ----------------------------------------------------------------------------------- |
| Ad spend                  | Spend                     | The total amount spent in this campaign                                             |
| Completion                | Completes                 | The number of ads served that was played to the end                                 |
| Clicks                    | Clicks                    | The number of impressions in which your ad was clicked (#)                          |
| First quartiles           | First quartiles           | The number of users who listened or viewed 25% of the ad's total length             |
| CTR                       | CTR                       | The percentage of ads that were clicked                                             |
| Frequency                 | Frequency                 | The average number of times each person heard or viewed your ad                     |
| Midpoints                 | Midpoints                 | The number of users for which the ad played to the midpoint of the ads total length |
| Impressions               | Impressions               | The number of times an ad has been served                                           |
| Off Impressions           | Off Spotify Impressions   | The number of ads served off of Spotify                                             |
| Paid listens              | Paid listens frequency    | The number of listens for a CPCL campaign where a user did NOT skip the ad          |
| Skips                     | Skips                     | The number of times a user skips an ad                                              |
| Starts                    | Starts                    | The number of times a user starts hearing/viewing your ad (                         |
| Third quartiles           | Third quartiles           | The number of users who listened or viewed 75% of the ad's total length             |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                  |
| ---------------------------- | ---------------------------- | ------------------------------- |
| Ad                           | Ad                           | Name of the ad.                 |
| Adset                        | Adset                        | The unique identifier of an ad. |
| Campaign                     | Campaign                     | Name of the campaign.           |