Spotify Ads metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad spend	Spend	The total amount spent in this campaign
Completion	Completes	The number of ads served that was played to the end
Clicks	Clicks	The number of impressions in which your ad was clicked (#)
First quartiles	First quartiles	The number of users who listened or viewed 25% of the ad's total length
CTR	CTR	The percentage of ads that were clicked
Frequency	Frequency	The average number of times each person heard or viewed your ad
Midpoints	Midpoints	The number of users for which the ad played to the midpoint of the ads total length
Impressions	Impressions	The number of times an ad has been served
Off Impressions	Off Spotify Impressions	The number of ads served off of Spotify
Paid listens	Paid listens frequency	The number of listens for a CPCL campaign where a user did NOT skip the ad
Skips	Skips	The number of times a user skips an ad
Starts	Starts	The number of times a user starts hearing/viewing your ad (
Third quartiles	Third quartiles	The number of users who listened or viewed 75% of the ad's total length

Dimension name in Adloop	Dimension name in Source	Definition
Ad	Ad	Name of the ad.
Adset	Adset	The unique identifier of an ad.
Campaign	Campaign	Name of the campaign.