Facebook Post organic metrics & dimensions

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.

Metric name in Adloop	Metric name in Source	Definition
Videos started [Post] Videos started	Video views	The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
15-second video views 15-second video views	15-second video views	The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Videos completed [Post] Videos completed	Videos completed	The number of times your video was played at 100% of its length, including plays that skipped to this point.
Impressions [Post] Impressions	Post impressions	The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Total reactions [Post] Total reactions	Likes and reactions	The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
Clicks [Post] Clicks	Post clicks	The number of times people clicked on anywhere in your posts without generating a story.
Reach [Post] Reach	Reach	Organic reach is the number of people who had an unpaid post from your Page enter their screen.
[Post] Reactions like	Like	Total "like" reactions of a post.
[Post] Reactions love	Love	Total "love" reactions of a post.
[Post] Reactions wow	Wow	Total "wow" reactions of a post.
[Post] Reactions haha	Haha	Total "haha" reactions of a post.
[Post] Reactions sorry	Sad	Total "sad" reactions of a post.
[Post] Reactions angry	Angry	Total "angry" reactions of a post.

Dimension name in Adloop	Dimension name in Source	Definition
[post] Message	Post description	The description of the post.
[post] Page name	Facebook Pages	The name of the Page
[post] ID	post ID	The ID representing a Facebook Post.
[post] Page ID	page ID	The ID representing a Facebook Page.
[post] Date created	Date created	The date of the post wascreated.