# Facebook Post organic metrics & dimensions It’s important to note that Facebook uses an “estimated metric”. An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day. | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------------------------- | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Videos started \[Post] Videos started | Video views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. | | 15-second video views 15-second video views | 15-second video views | The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. | | Videos completed \[Post] Videos completed | Videos completed | The number of times your video was played at 100% of its length, including plays that skipped to this point. | | Impressions \[Post] Impressions | Post impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. | | Total reactions \[Post] Total reactions | Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. | | Clicks \[Post] Clicks | Post clicks | The number of times people clicked on anywhere in your posts without generating a story. | | Reach \[Post] Reach | Reach | Organic reach is the number of people who had an unpaid post from your Page enter their screen. | | \[Post] Reactions like | Like | Total "like" reactions of a post. | | \[Post] Reactions love | Love | Total "love" reactions of a post. | | \[Post] Reactions wow | Wow | Total "wow" reactions of a post. | | \[Post] Reactions haha | Haha | Total "haha" reactions of a post. | | \[Post] Reactions sorry | Sad | Total "sad" reactions of a post. | | \[Post] Reactions angry | Angry | Total "angry" reactions of a post. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | ------------------------------------ | | \[post] Message | Post description | The description of the post. | | \[post] Page name | Facebook Pages | The name of the Page | | \[post] ID | post ID | The ID representing a Facebook Post. | | \[post] Page ID | page ID | The ID representing a Facebook Page. | | \[post] Date created | Date created | The date of the post wascreated. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/facebook-post-organic-metrics-and-dimensions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.