Pinterest metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad spend	Spend	The total amount you’ve spent during the reporting time period
Clicks	Pin clicks	The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest.
Engagement	Engagements	The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes.
Conversions	Conversions	Number of checkouts stemming from your Pins and ads.
Revenue	Revenue	The total value influenced by your pins & ads. This metric may include modeled conversions.
Videos completed	Videos completed	The number of times your video Pins reached 95% of their lenght or greater. Includes skipping ahead to this point.
Videos started	Videos completed	Any 2-seconds continuous playback of your video Pins while 50% in view
Impressions	Impressions	The number of times your Pins or ads were on screen
Conversions post click	Conversions post click	Number of checkouts stemming from your Pins and ads (post-click).
Conversions post view	Conversions post view	Number of checkouts stemming from your Pins and ads (post-view).
Revenue post click	Revenue post click	The total value influenced by your Pins & ads. This metric may include modeled conversions (post-click).
Revenue post view	Revenue post view	The total value influenced by your Pins & ads. This metric may include modeled conversions. (post-view).
Video views 75%	Played to 75%	The number of times your video was viewed to 75% of its length.
Video views 50%	Played to 50%	The number of times your video was viewed to 50% of its length.
Video views 25%	Played to 25%	The number of times your video was viewed to 25% of its length.

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign name
Ad group name	Ad group name
Ad name	Adveriser name
Account ID	Account ID
Campaign ID	Campaign ID
Ad group ID	Ad Group ID
Ad ID	Pin Promotion ID