> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/3.-ad-servers-display-and-video/e.-xandr-url-templates.md).

# e. Xandr URL templates

|                                    |                                                                                                                                                                                                                                                                                                                                                                                          |
| ---------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What parameters should I use ?** | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                                              |
| **URL template**                   | Xandr **does not allow** **dynamic tracking templates** .You can use our **native matching function**. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. *Example* : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. |