Google Display (Ads) metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Cost	Cost is the sum of your spend during this period.
Clicks	Clicks	When someone clicks your ad, it's counted here.
Impressions	Impressions	An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.
Impression share	Content impression share	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Conversions	Conversions	"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.
Revenue	Conversions value	Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Store visits	Conversions from store visits	Conversions that occur when a user visits an advertiser's retail store.
View through conversions	View through conversions	View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window.

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign	The name of the campaign.
Placement	Placement	Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.
Ad name	Ad	The name of the ad.
Site	Site	Where your ads can appear.
Campaign ID	Campaign ID	The unique identifier of a campaign.
Ad ID	Ad ID	The unique identifier of an ad.
Adgroup ID	Adgroup ID	The unique identifier of an ad group.