> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/google-display-ads-metrics-and-dimensions.md).

# Google Display (Ads) metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source**     | **Definition**                                                                                                                                                                                                                                             |
| ------------------------- | ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Ad Spend                  | Cost                          | Cost is the sum of your spend during this period.                                                                                                                                                                                                          |
| Clicks                    | Clicks                        | When someone clicks your ad, it's counted here.                                                                                                                                                                                                            |
| Impressions               | Impressions                   | An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.                                                                                                                                     |
| Impression share          | Content impression share      | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive.                                                                                                                        |
| Conversions               | Conversions                   | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.                                                                               |
| Revenue                   | Conversions value             | Conversion value (Conv. value)  is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.                                                                                       |
| Store visits              | Conversions from store visits | Conversions that occur when a user visits an advertiser's retail store.                                                                                                                                                                                    |
| View through conversions  | View through conversions      | View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window. |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                                                                                                                                                                                                      |
| ---------------------------- | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign name                | Campaign                     | The name of the campaign.                                                                                                                                                                                           |
| Placement                    | Placement                    | Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. |
| Ad name                      | Ad                           | The name of the ad.                                                                                                                                                                                                 |
| Site                         | Site                         | Where your ads can appear.                                                                                                                                                                                          |
| Campaign ID                  | Campaign ID                  | The unique identifier of a campaign.                                                                                                                                                                                |
| Ad ID                        | Ad ID                        | The unique identifier of an ad.                                                                                                                                                                                     |
| Adgroup ID                   | Adgroup ID                   | The unique identifier of an ad group.                                                                                                                                                                               |