# Google Display (Ads) metrics & dimensions | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------- | ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Ad Spend | Cost | Cost is the sum of your spend during this period. | | Clicks | Clicks | When someone clicks your ad, it's counted here. | | Impressions | Impressions | An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen. | | Impression share | Content impression share | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. | | Conversions | Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column. | | Revenue | Conversions value | Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions. | | Store visits | Conversions from store visits | Conversions that occur when a user visits an advertiser's retail store. | | View through conversions | View through conversions | View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Campaign name | Campaign | The name of the campaign. | | Placement | Placement | Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. | | Ad name | Ad | The name of the ad. | | Site | Site | Where your ads can appear. | | Campaign ID | Campaign ID | The unique identifier of a campaign. | | Ad ID | Ad ID | The unique identifier of an ad. | | Adgroup ID | Adgroup ID | The unique identifier of an ad group. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/google-display-ads-metrics-and-dimensions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.