Instagram Post organic metrics & dimensions

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.

Metric name in Adloop	Metric name in Source	Definition
Impressions [Post] Impressions	Impressions	Total number of impressions of the media object
Reach [Post] Reach	Reach	The number of people who saw your post at least once. Reach is different from impressions, which may include multiple views of your post by the same people. This metric is estimated.
Total reactions [Post] Total reactions	Likes and reactions	The number of likes on your post.
Comments [Post] Comments	Comments	The number of comments on your post.
Saved Post] Saved	Unique saves	Total number of unique accounts that have saved the media object
Videos completed [Post] Videos completed	Video views	Total number of times the video has been seen. Returns 0 for videos in carousel albums
Engagement [Post] Engagement	Engagement	Total number of likes and comments on the media object
[Post] Replies	Story Replies	Total number of replies to the story
[Post] Taps forward	Story Taps forward	Total number of taps to see this story's next photo or video
[Post] Taps back	Story Taps back	Total number of taps to see this story's previous photo or video

Dimension name in Adloop	Dimension name in Source	Definition
Description [Post] Description	Caption	Caption of the post
Format [Post] Format	Type	Type of the media object.
Placement [Post] Placement	Media product type	Surface where the media is published. Can be AD, FEED, IGTV, or STORY
[Post] ID	id	Graph ID of the media object
[Post] Instagram ID	Instagram id	Profile's Instagram ID
[Post] Permalink	Permalink	URL of the post on Instagram
[Post] Account name	Username	Profile's username
[Post] Date created	Timestamp	Date and time media was added