Instagram Post organic metrics & dimensions
It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop
Metric name in Source
Definition
Impressions [Post] Impressions
Impressions
Total number of impressions of the media object
Reach [Post] Reach
Reach
Total reactions [Post] Total reactions
Likes and reactions
The number of likes on your post.
Comments [Post] Comments
Comments
The number of comments on your post.
Saved Post] Saved
Unique saves
Total number of unique accounts that have saved the media object
Videos completed [Post] Videos completed
Video views
Total number of times the video has been seen. Returns 0 for videos in carousel albums
Engagement [Post] Engagement
Engagement
Total number of likes and comments on the media object
[Post] Replies
Story Replies
Total number of replies to the story
[Post] Taps forward
Story Taps forward
Total number of taps to see this story's next photo or video
[Post] Taps back
Story Taps back
Total number of taps to see this story's previous photo or video
Dimension name in Adloop
Dimension name in Source
Definition
Description [Post] Description
Caption
Caption of the post
Format [Post] Format
Type
Type of the media object.
Placement [Post] Placement
Media product type
Surface where the media is published. Can be AD, FEED, IGTV, or STORY
[Post] ID
id
Graph ID of the media object
[Post] Instagram ID
Instagram id
Profile's Instagram ID
[Post] Permalink
Permalink
URL of the post on Instagram
[Post] Account name
Username
Profile's username
[Post] Date created
Timestamp
Date and time media was added
Last updated
Was this helpful?