Instagram Account organic metrics & dimensions

It’s important to note that Facebook uses an “estimated metric”.

An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.

Metric name in Adloop	Metric name in Source	Definition
Impressions [Account] Impressions	Impressions	Total number of times this profile has been seen within the specified period
Reach [Account] Reach	Instagram reach	The number of unique accounts that saw any of your posts or stories at least once. Reach is different from impressions, which may include multiple views of your posts by the same account. This metric is estimated.
Total followers [Account] Total followers	Instagram followers	The number of accounts that started following your Instagram account.
[Account] New followers	New Instagram followers	The number of new accounts that started following your Instagram account.
[Account] Phone call clicks	Phone call clicks	Total number of taps on the call link in this profile within the specified period
[Account] Profile views	Instagram profile visits	The number of times your Instagram profile was visited.
[Account] Clicks	Clicks	Total number of taps on the website link in this profile within the specified period
[Account] Text message clicks	Text message clicks	Total number of taps on the text message link in this profile within the specified period
[Account] Email contacts	Email contacts	Total number of taps on the email link in this profile within the specified period
[Account] Get directions clicks	Get directions clicks	Total number of taps on the directions link in this profile within the specified period

Dimension name in Adloop	Dimension name in Source	Definition
Name [Account] Name	Username	Profile's username
[Account] ID	id	ID of the account
[Account] Instagram ID	Instagram id	Instagram ID of the account