It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Last updated
Metric name in Adloop
Metric name in Source
Definition
Impressions [Account] Impressions
Impressions
Total number of times this profile has been seen within the specified period
Reach [Account] Reach
Instagram reach
The number of unique accounts that saw any of your posts or stories at least once. Reach is different from impressions, which may include multiple views of your posts by the same account. This metric is estimated.
Total followers [Account] Total followers
Instagram followers
The number of accounts that started following your Instagram account.
[Account] New followers
New Instagram followers
The number of new accounts that started following your Instagram account.
[Account] Phone call clicks
Phone call clicks
Total number of taps on the call link in this profile within the specified period
[Account] Profile views
Instagram profile visits
The number of times your Instagram profile was visited.
[Account] Clicks
Clicks
Total number of taps on the website link in this profile within the specified period
[Account] Text message clicks
Text message clicks
Total number of taps on the text message link in this profile within the specified period
[Account] Email contacts
Email contacts
Total number of taps on the email link in this profile within the specified period
[Account] Get directions clicks
Get directions clicks
Total number of taps on the directions link in this profile within the specified period
Dimension name in Adloop
Dimension name in Source
Definition
Name [Account] Name
Username
Profile's username
[Account] ID
id
ID of the account
[Account] Instagram ID
Instagram id
Instagram ID of the account
