# A. URL templates integration guide

## Why do we want URL templates ?

We need URL templates to activate ‘ *Automatching* ’ in Adloop.

Matching is a system that allows you marketer to link dimensions & metrics across Ad platforms / Analytics platforms & Attribution calculations.

**Without** Automatching, you need to associate things manually using our \[\[ **Matching** |Matching]] user interface.

**With** Automatching, all is done automatically.

So we strongly recommend to use our Automatching system by setting up the URL templates across platforms.

**Find all of our tracking templates:**

* [1. Search](/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/1.-search.md)
* [2. Social Ads Networks](/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/2.-social-ads-networks.md)
* [3. Ad Servers (Display & Video)](/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/3.-ad-servers-display-and-video.md)
* [4. Affiliate networks](/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/4.-affiliate-networks.md)
* [5. Retargeting](/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/5.-retargeting.md)

## Tracking templates


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