# Smart alerts - Budget

**Keeping track of sudden budget changes** can be a challenge and that changes can go unnoticed for some time, leading to poor performances. That is why we are offering our very own solution: **Adloop Smart Alert** !

Anytime **your budget on a channel is changing suddenly** , you’ll receive an alert highlighting how consequent the change was as well as **some context** on that channel.

* How did my conversions move?
* What about my clicks?
* Did my CPC get more expensive or cheaper?

When you receive this alert in your mailbox, you’ll be able, in less than one minute, to **decide if you should take action or not** .

You'll find them under the ‘Smart Alerts’ menu. 

If you already had notifications set-up, don't worry, those haven't disappeared, you'll find them in xxx.

By default, **all users on your dataset will be subscribed** on that smart alert. You can change that list by going into the setting of the Smart Alert Budget. Note that **this alert cannot be deleted** . 

1. ***You can subscribe, add recipients, configure and test the smart budget alerts***

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1. ***You can manage recipients***

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1. ***You can set the sensitivity of your alerts***

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