Twitter Ads metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad spend	Spend	The total amount you've spent so far.
App installs	App purchases	The number of app purchases attributed to your ads by Twitter.
Clicks	Clicks	Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks.
Conversions	Purchases	Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app.
Conversions post view	Purchases - post view	Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks.
Engagement	Tweet engagements	Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for.
Follows	Follows	Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you.
Impressions	Impressions	The number of times your ad is shown to users, including earned.
Reactions	Reactions	Reactions enables users to allocate a quick emoji response to any message within a thread.
Replies	Replies	The number of people that responded to your Tweet by clicking the reply button.
Retweet	Retweets	The number of people that Retweeted your ad by clicking the Retweet button.
Revenue	Revenue	The total sale amount of the purchase.
Revenue post view	Purchases - view - sale amount	Number of conversions of type PURCHASE and the corresponding sale amount and order quantity
Videos completed	Video completions	The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these.
Videos started	Video starts	The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 25%	Video played 25%	The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 50%	Video played 50%	The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 75%	Video played 75%	The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these.
Views videos 3s	Videos 3s views	Total number of views where at least 3 seconds were played while 100% in view
Views videos 6s	Videos 6s views	Total number of views where at least 6 seconds of the video was viewed
Views videos 15s	Videos 15s views	Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed

Dimension name in Adloop	Dimension name in Source	Definition
Adgroup ID	Ad Group ID	The unique ID for each ad group.
Adgroup name	Ad Group name	The name of your ad group.
Ad ID	Ads	The unique ID for each ad.
Campaign ID	Campaign ID	The unique ID for each campaign.
Campaign name	Campaign name	The name of your campaign.
Campaign objective	Objective	The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want.
Creative type	Tweets, In-stream videos, Other	The breakdown can be accessed under the “Ads” tab.