# Twitter Ads metrics & dimensions | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------- | ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Ad spend | Spend | The total amount you've spent so far. | | App installs | App purchases | The number of app purchases attributed to your ads by Twitter. | | Clicks | Clicks | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. | | Conversions | Purchases | Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app. | | Conversions post view | Purchases - post view | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. | | Engagement | Tweet engagements | Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for. | | Follows | Follows | Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you. | | Impressions | Impressions | The number of times your ad is shown to users, including earned. | | Reactions | Reactions | Reactions enables users to allocate a quick emoji response to any message within a thread. | | Replies | Replies | The number of people that responded to your Tweet by clicking the reply button. | | Retweet | Retweets | The number of people that Retweeted your ad by clicking the Retweet button. | | Revenue | Revenue | The total sale amount of the purchase. | | Revenue post view | Purchases - view - sale amount | Number of conversions of type PURCHASE and the corresponding sale amount and order quantity | | Videos completed | Video completions | The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these. | | Videos started | Video starts | The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these. | | Views videos 25% | Video played 25% | The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these. | | Views videos 50% | Video played 50% | The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these. | | Views videos 75% | Video played 75% | The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these. | | Views videos 3s | Videos 3s views | Total number of views where at least 3 seconds were played while 100% in view | | Views videos 6s | Videos 6s views | Total number of views where at least 6 seconds of the video was viewed | | Views videos 15s | Videos 15s views | Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Adgroup ID | Ad Group ID | The unique ID for each ad group. | | Adgroup name | Ad Group name | The name of your ad group. | | Ad ID | Ads | The unique ID for each ad. | | Campaign ID | Campaign ID | The unique ID for each campaign. | | Campaign name | Campaign name | The name of your campaign. | | Campaign objective | Objective | The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want. | | Creative type | Tweets, In-stream videos, Other | The breakdown can be accessed under the “Ads” tab. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/twitter-ads-metrics-and-dimensions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.