> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/d-attribution-kpi-for-marketing-optimization/attributed-conversions-and-revenue.md). # Attributed conversions & revenue Now that you set-up your behavioural attribution model in Adloop, you see that you have new metrics in your reports : **attributed** conversions & revenue. > The attributed conversion/revenue is the amount of conversion/revenue that can be **attributed to a traffic source or campaign** . It is very useful in analyzing **return on ad spend** and determining the **digital marketing budgets**. Adloop attributed conversions & revenue will differ from the one indicated by Google Analytics or by the Ad Platforms and it is **normal** : we use our own behavioural algorithm to calculate attribution. Our attribution is behaviour-based, meaning that it takes into account the actions that the users did on your website. ## Attribution KPI a- Cost per attributed conversion > Ad Spend / Attributed Conversions b- Attributed return on ad spend > Attributed Revenue / Ad Spend Use those two KPI, compare them to what the Ad Platforms say! Then you can start optimizing your digital marketing campaigns based on more reliable & more transparent metrics. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/d-attribution-kpi-for-marketing-optimization/attributed-conversions-and-revenue.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.