Awin metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Commission values	Commission is the term for the money paid to a Publisher for providing leads or sales on an Advertiser's Publisher program. Awin completes two payment runs each month, once at the start and one mid month.
Clicks	Total clicks	A click-though (also called click) occurs when a visitor clicks on a link or banner on a Publisher website and is taken to an Advertiser's site. It can also be used to describe the URL that a visitor goes to once they have clicked on a banner.
Impressions	Banner impressions	An impression is the measure of the amount of times a web page is loaded and a banner is displayed to the visitor. Everytime a banner is loaded the impressions count increases.
Revenue	Transaction values (Total)	A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not.
Conversions	Number of transactions (Total)	The number of sales divided by the number of clicks. This figure represents the percentage of people who go on to purchase after clicking on a publishers link.
Confirmed ad spend	Approved commission values	An approved commission will mean that the publisher has been rewarded the set financial amount for referring a sale.
Pending ad spend	Pending commission values	A pending commission is an publisher -referred transaction that has tracked within an advertiser account.
Confirmed conversions	Approved number of transactions	A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not.
Pending conversions	Pending number of transactions	A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not.
Confirmed revenue	Approved transaction value	The transaction is deemed as ‘approved’ because the advertiser approved the sale.
Pending revenue	Pending transaction value	The transaction is deemed as ‘pending’ until the advertiser approves the sale.

Dimension name in Adloop	Dimension name in Source	Definition
Affiliate	Affiliate	(also called Affiliate or Partner)A publisher has an online audience, whether that be the through a website or e-mail database.They act as a virtual sales force for advertisers and are rewarded commission when their online traffic click on banners, logos or text links and then make a purchase.Commission may also be achieved from other actions such as completion of an application form, or the booking of a test drive.
Affiliate ID	Affiliate ID	(also known as Publisher ID) The Awin Affiliate ID is a unique number that identifies the Publisher on the Network. It is used within all tracking links so that the Awin system knows which Publisher to assign a sale to. It also tracks any banner impressions as well as clicks referred from the Publisher's website.Example tracking link with the Publisher ID highlighted in red: http://www.awin1.com/awclick.php?mid=2194&id=45628