> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/awin-metrics-and-dimensions.md). # Awin metrics & dimensions | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------- | ------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Ad Spend | Commission values | Commission is the term for the money paid to a Publisher for providing leads or sales on an Advertiser's Publisher program. Awin completes two payment runs each month, once at the start and one mid month. | | Clicks | Total clicks | A click-though (also called click) occurs when a visitor clicks on a link or banner on a Publisher website and is taken to an Advertiser's site. It can also be used to describe the URL that a visitor goes to once they have clicked on a banner. | | Impressions | Banner impressions | An impression is the measure of the amount of times a web page is loaded and a banner is displayed to the visitor. Everytime a banner is loaded the impressions count increases. | | Revenue | Transaction values (Total) | A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not. | | Conversions | Number of transactions (Total) | The number of sales divided by the number of clicks. This figure represents the percentage of people who go on to purchase after clicking on a publishers link. | | Confirmed ad spend | Approved commission values | An approved commission will mean that the publisher has been rewarded the set financial amount for referring a sale. | | Pending ad spend | Pending commission values | A pending commission is an publisher -referred transaction that has tracked within an advertiser account. | | Confirmed conversions | Approved number of transactions | A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not. | | Pending conversions | Pending number of transactions | A transaction is any entry on the Awin system that results in a pending, declined or accepted commission. This is any lead or sale, whether duplicate or not. | | Confirmed revenue | Approved transaction value | The transaction is deemed as ‘approved’ because the advertiser approved the sale. | | Pending revenue | Pending transaction value | The transaction is deemed as ‘pending’ until the advertiser approves the sale. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Affiliate | Affiliate | (also called Affiliate or Partner)A publisher has an online audience, whether that be the through a website or e-mail database.They act as a virtual sales force for advertisers and are rewarded commission when their online traffic click on banners, logos or text links and then make a purchase.Commission may also be achieved from other actions such as completion of an application form, or the booking of a test drive. | | Affiliate ID | Affiliate ID | (also known as Publisher ID) The Awin Affiliate ID is a unique number that identifies the Publisher on the Network. It is used within all tracking links so that the Awin system knows which Publisher to assign a sale to. It also tracks any banner impressions as well as clicks referred from the Publisher's website.Example tracking link with the Publisher ID highlighted in red: |