# d. AdForm URL templates

|                                    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| ---------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What parameters should I use ?** | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |
| **URL template**                   | Just add the following string at the end of the destination URL `&loopcd=DIf\|{put the creative ID here}`. If you opt for the *utm\_content* , use this value : `&utm_content=DIf\|{put the creative ID here}`. Ad Form **does not allow** **dynamic tracking templates** , so if you want automatic attribution matching, the Creative ID number must be hard coded in the URL parameters.You can use our **native matching function** . To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. *Example* : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. |


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