> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/criteo-metrics-and-dimensions.md).

# Criteo metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source** | **Definition**                                                                                                                                  |
| ------------------------- | ------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| Ad Spend                  | Cost                      | The overall cost of your ads or videos ads.                                                                                                     |
| Clicks                    | Clicks                    | The number of clicks driven by the ads.                                                                                                         |
| Impressions               | Displays                  | The number of times your ads have been shown on a screen.                                                                                       |
| Impression Share          | Win Rate                  | The number of displays divided by the total number of display opportunities.                                                                    |
| Viewed Impressions        | Viewed Impressions        | The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second |
| Conversions PC 30         | Sales                     | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click.                                           |
| Revenue PC 30             | Revenue                   | The amount of money generated by the online sales. Attribution window: 30 days post-click.                                                      |
| Conversions PV 24h        | Sales                     | The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view.                                           |
| Conversions PC 30 PV 24h  | Sales                     | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view.                       |
| Conversions PC 1          | Sales                     | The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click.                                             |
| Conversions PC 7          | Sales                     | The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click.                                            |
| Revenue PV 24h            | Revenue                   | The amount of money generated by the online sales. Attribution window: 24 hours post-click.                                                     |
| Revenue PC 30 PV 24h      | Revenue                   | The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view                                  |
| Revenue PC 1              | Revenue                   | The amount of money generated by the online sales. Attribution window: 1 day post-click.                                                        |
| Revenue PC 7              | Revenue                   | The amount of money generated by the online sales. Attribution window: 7 days post-click.                                                       |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                                       |
| ---------------------------- | ---------------------------- | ---------------------------------------------------- |
| Campaign name                | Campaign                     | Name of the campaign.                                |
| Campaign ID                  | Campaign ID                  | This is the unique ID associated with your campaign. |