# Criteo metrics & dimensions | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------- | ------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- | | Ad Spend | Cost | The overall cost of your ads or videos ads. | | Clicks | Clicks | The number of clicks driven by the ads. | | Impressions | Displays | The number of times your ads have been shown on a screen. | | Impression Share | Win Rate | The number of displays divided by the total number of display opportunities. | | Viewed Impressions | Viewed Impressions | The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second | | Conversions PC 30 | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click. | | Revenue PC 30 | Revenue | The amount of money generated by the online sales. Attribution window: 30 days post-click. | | Conversions PV 24h | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view. | | Conversions PC 30 PV 24h | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view. | | Conversions PC 1 | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click. | | Conversions PC 7 | Sales | The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click. | | Revenue PV 24h | Revenue | The amount of money generated by the online sales. Attribution window: 24 hours post-click. | | Revenue PC 30 PV 24h | Revenue | The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view | | Revenue PC 1 | Revenue | The amount of money generated by the online sales. Attribution window: 1 day post-click. | | Revenue PC 7 | Revenue | The amount of money generated by the online sales. Attribution window: 7 days post-click. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | ---------------------------------------------------- | | Campaign name | Campaign | Name of the campaign. | | Campaign ID | Campaign ID | This is the unique ID associated with your campaign. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/criteo-metrics-and-dimensions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.