Criteo metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Cost	The overall cost of your ads or videos ads.
Clicks	Clicks	The number of clicks driven by the ads.
Impressions	Displays	The number of times your ads have been shown on a screen.
Impression Share	Win Rate	The number of displays divided by the total number of display opportunities.
Viewed Impressions	Viewed Impressions	The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second
Conversions PC 30	Sales	The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click.
Revenue PC 30	Revenue	The amount of money generated by the online sales. Attribution window: 30 days post-click.
Conversions PV 24h	Sales	The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view.
Conversions PC 30 PV 24h	Sales	The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view.
Conversions PC 1	Sales	The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click.
Conversions PC 7	Sales	The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click.
Revenue PV 24h	Revenue	The amount of money generated by the online sales. Attribution window: 24 hours post-click.
Revenue PC 30 PV 24h	Revenue	The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view
Revenue PC 1	Revenue	The amount of money generated by the online sales. Attribution window: 1 day post-click.
Revenue PC 7	Revenue	The amount of money generated by the online sales. Attribution window: 7 days post-click.

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign	Name of the campaign.
Campaign ID	Campaign ID	This is the unique ID associated with your campaign.