Active Campaign metrics & dimensions
Last updated
Last updated
Metric name in Adloop
Metric name in Source
Definition
Clicks
Clicks
Number of unique contacts that clicked on any link in a campaign. This metric includes only one click per contact.
Open mails
Opens
Unique number of opens for that Campaign.
Hard bounces
Hard bounces
A hard bounce is an email that cannot be delivered because of a permanent issue.
Soft bounces
Soft bounces
A soft bounce is an email that cannot be delivered due to a temporary issue.
Email unsubscribes
Unsubscribes
Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list.
Total amount sent
Sent
The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact.
Forwards
Forwards
Total forwards of an email.
Link clicks
Total link clicks
Total number of clicks across all links in an email.
Total opens
Total opens/Reads
Total number of opens.
Total replies
Total replies
Total number of contact replies to your campaigns.
Dimension name in Adloop
Dimension name in Source
Definition
Campaign name
Campaign name
Name of the campaign
Type
Campaign type
ActiveCampaign has created several Campaign types to simplify your marketing automation. Using Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based campaigns offer a variety of specialized options.
Send date
Send date
Refers to the time period of when a campaign was last sent.
Campaign ID
Campaign ID
ID of the campaign
Analytics campaign name
Analytics campaign name
Analytics campaign name
Segment ID
Segment ID
ID of your segment
Send ID
Send ID
ID of the campaign sending
Source
Source
Source type