Active Campaign metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition
Clicks	Clicks	Number of unique contacts that clicked on any link in a campaign. This metric includes only one click per contact.
Open mails	Opens	Unique number of opens for that Campaign.
Hard bounces	Hard bounces	A hard bounce is an email that cannot be delivered because of a permanent issue.
Soft bounces	Soft bounces	A soft bounce is an email that cannot be delivered due to a temporary issue.
Email unsubscribes	Unsubscribes	Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list.
Total amount sent	Sent	The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact.
Forwards	Forwards	Total forwards of an email.
Link clicks	Total link clicks	Total number of clicks across all links in an email.
Total opens	Total opens/Reads	Total number of opens.
Total replies	Total replies	Total number of contact replies to your campaigns.

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign name	Name of the campaign
Type	Campaign type	ActiveCampaign has created several Campaign types to simplify your marketing automation. Using Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based campaigns offer a variety of specialized options.
Send date	Send date	Refers to the time period of when a campaign was last sent.
Campaign ID	Campaign ID	ID of the campaign
Analytics campaign name	Analytics campaign name	Analytics campaign name
Segment ID	Segment ID	ID of your segment
Send ID	Send ID	ID of the campaign sending
Source	Source	Source type