> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/active-campaign-metrics-and-dimensions.md).

# Active Campaign metrics & dimensions

| **Metric name in Adloop** | **Metric name in Source** | **Definition**                                                                                                                                                                                                                     |
| ------------------------- | ------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Clicks                    | Clicks                    | Number of unique contacts that clicked on any link in a campaign. This metric includes only one click per contact.                                                                                                                 |
| Open mails                | Opens                     | Unique number of opens for that Campaign.                                                                                                                                                                                          |
| Hard bounces              | Hard bounces              | A hard bounce is an email that cannot be delivered because of a permanent issue.                                                                                                                                                   |
| Soft bounces              | Soft bounces              | A soft bounce is an email that cannot be delivered due to a temporary issue.                                                                                                                                                       |
| Email unsubscribes        | Unsubscribes              | Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list.                                                                                                                         |
| Total amount sent         | Sent                      | The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact. |
| Forwards                  | Forwards                  | Total forwards of an email.                                                                                                                                                                                                        |
| Link clicks               | Total link clicks         | Total number of clicks across all links in an email.                                                                                                                                                                               |
| Total opens               | Total opens/Reads         | Total number of opens.                                                                                                                                                                                                             |
| Total replies             | Total replies             | Total number of contact replies to your campaigns.                                                                                                                                                                                 |

| **Dimension name in Adloop** | **Dimension name in Source** | **Definition**                                                                                                                                                                                                                     |
| ---------------------------- | ---------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign name                | Campaign name                | Name of the campaign                                                                                                                                                                                                               |
| Type                         | Campaign type                | ActiveCampaign has created several Campaign types to simplify your marketing automation. Using Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based campaigns offer a variety of specialized options. |
| Send date                    | Send date                    | Refers to the time period of when a campaign was last sent.                                                                                                                                                                        |
| Campaign ID                  | Campaign ID                  | ID of the campaign                                                                                                                                                                                                                 |
| Analytics campaign name      | Analytics campaign name      | Analytics campaign name                                                                                                                                                                                                            |
| Segment ID                   | Segment ID                   | ID of your segment                                                                                                                                                                                                                 |
| Send ID                      | Send ID                      | ID of the campaign sending                                                                                                                                                                                                         |
| Source                       | Source                       | Source type                                                                                                                                                                                                                        |