# Active Campaign metrics & dimensions | **Metric name in Adloop** | **Metric name in Source** | **Definition** | | ------------------------- | ------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Clicks | Clicks | Number of unique contacts that clicked on any link in a campaign. This metric includes only one click per contact. | | Open mails | Opens | Unique number of opens for that Campaign. | | Hard bounces | Hard bounces | A hard bounce is an email that cannot be delivered because of a permanent issue. | | Soft bounces | Soft bounces | A soft bounce is an email that cannot be delivered due to a temporary issue. | | Email unsubscribes | Unsubscribes | Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list. | | Total amount sent | Sent | The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact. | | Forwards | Forwards | Total forwards of an email. | | Link clicks | Total link clicks | Total number of clicks across all links in an email. | | Total opens | Total opens/Reads | Total number of opens. | | Total replies | Total replies | Total number of contact replies to your campaigns. | | **Dimension name in Adloop** | **Dimension name in Source** | **Definition** | | ---------------------------- | ---------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Campaign name | Campaign name | Name of the campaign | | Type | Campaign type | ActiveCampaign has created several Campaign types to simplify your marketing automation. Using Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based campaigns offer a variety of specialized options. | | Send date | Send date | Refers to the time period of when a campaign was last sent. | | Campaign ID | Campaign ID | ID of the campaign | | Analytics campaign name | Analytics campaign name | Analytics campaign name | | Segment ID | Segment ID | ID of your segment | | Send ID | Send ID | ID of the campaign sending | | Source | Source | Source type | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/adloop/ii-data-sources-and-destinations/metrics-and-dimensions-per-data-source/active-campaign-metrics-and-dimensions.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.