# Metrics picker

Metrics are units or measurement indicators used to judge the web marketing campaigns efficency. Each platform has its own metrics, but some of them are common to most of them, like **clicks** , **impressions** , **conversion** s or **revenue** .

### Overview of the Metrics Picker

!\[]\(.gitbook/Screenshot (29).png)

#### 1 - Search bar

Simply type the name of the metric you are looking for and it will appear, whatever Datasource it comes from or whatever its Visibility settings are.

The language for the search bar is the same as the language displayed. Some names are different in French and in English.

#### 2 - Normalised metrics

For more information, please visit the \[\[ **Normalised Metrics** |Metrics-in-Adloop]] page.

They will appear first, as they are the most commonly used.

#### 3 - Source metrics

There you can access all the metrics from the Datasources. They are grouped by name of the Source.

#### 4 - Display zone and metrics selection

Just tick the box to select a metric that will be displayed in the zone 5 (selected Metrics).

You can select up to 20 dimensions.

#### 5 - Métriques sélectionnés

Here are displayed the selected metrics.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://community.commandersact.com/adloop/iii-adloop-reports-system/screen-items/metrics-picker.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.