b. Weborama URL templates

Level in which I put the URL templates

Campaign level

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL &loopcd=DIw|~INSERTION_ID~. If Adloop is the only tracking template : ?&loopcd=DIw|~INSERTION_ID~. If you opt for the utm_content , use this value : &utm_content=DIw|~INSERTION_ID~

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future

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