> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/3.-ad-servers-display-and-video/b.-weborama-url-templates.md).

# b. Weborama URL templates

|                                               |                                                                                                                                                                                                                                                                      |
| --------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Campaign level                                                                                                                                                                                                                                                       |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                          |
| **URL template**                              | Just add the following string at the end of the destination URL `&loopcd=DIw\|~INSERTION_ID~`. If Adloop is the **only tracking template** : `?&loopcd=DIw\|~INSERTION_ID~`. If you opt for the *utm\_content* , use this value : `&utm_content=DIw\|~INSERTION_ID~` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future                                                                                                                                                                    |