b. Snapchat URL templates

Level in which I put the URL templates

Ad level

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL &loopcd=SMs|{{ad.id}}. If Adloop is the tracking template: ?loopcd=SMs|{{ad.id}}. If you opt for the utm_content , use this value : &utm_content=SMs|{{ad.id}}Alternaltively, you can use the following parameter if the previous one is refused (because of the

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Snapchat Campaigns for now and the future

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