> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/2.-social-ads-networks/b.-snapchat-url-templates.md).

# b. Snapchat URL templates

|                                               |                                                                                                                                                                                                                                                                                                                                              |
| --------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Ad level                                                                                                                                                                                                                                                                                                                                     |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                  |
| **URL template**                              | Just add the following string at the end of the destination URL `&loopcd=SMs\|{{ad.id}}`. If Adloop is the tracking template: `?loopcd=SMs\|{{ad.id}}`. If you opt for the *utm\_content* , use this value : `&utm_content=SMs\|{{ad.id}}`Alternaltively, you can use the following parameter if the previous one is refused (because of the |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Snapchat Campaigns for now and the future                                                                                                                                                                                                                                        |