# a. Affilae URL Template

|                                               |                                                                                                                                                                                                                                                                                                                                                                                                            |
| --------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Account or Affiliate level                                                                                                                                                                                                                                                                                                                                                                                 |
| **Where is it located ?**                     | To determine with your account manager                                                                                                                                                                                                                                                                                                                                                                     |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                                                                |
| **URL template**                              | Just add the following parameter at the end of the destination URLs `&loopcd=AFa\|{put_here_the_Affiliate_ID}` or put this value in the utm\_content `&utm_content=AFa\|{put_here_the_Affiliate_ID}`. The parameter `{put_here_the_Affiliate_ID}` should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: `&loopcd=AFa\|01234` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Affilae Campaigns for now and the future                                                                                                                                                                                                                                                                                                       |


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