a. Affilae URL Template

Level in which I put the URL templates

Account or Affiliate level

Where is it located ?

To determine with your account manager

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following parameter at the end of the destination URLs &loopcd=AFa|{put_here_the_Affiliate_ID} or put this value in the utm_content &utm_content=AFa|{put_here_the_Affiliate_ID}. The parameter {put_here_the_Affiliate_ID} should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: &loopcd=AFa|01234

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Affilae Campaigns for now and the future

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