Dimensions in Adloop

On the same topic, see Reports > Dimensions menu

Dimensions are the names, categories or characteristics of digital marketing campaigns.

Each Platform has its own dimensions, but some are common to most of them, like campaigns name , ads name , objectives etc.

1 - Imported dimensions from Data Sources

For each source in the data Sources list, Adloop team has selected the most relevant dimensions:

• Some are imported by default ( default Dimensions ) - you can’t remove them

• Some are optional and you can select the ones you want to have in Adloop and ignore the others ( other Dimensions ).

Facebook Ads example:

Dimensions always have a logo in front of their name, so you can identify the data source they are coming from. Google Ads dimensions will have a logo in front of them, those from Facebook Ads a and so on.

2 - Normalised dimensions ( logo)

Some dimensions are common to all sources: the normalized dimensions in Adloop. They have a :Ad_centric: logo in front of them.

a - Why those normalized dimensions?

Some dimensions are common to most of the Ad platforms . So instead of having to choose several times the same dimension, we grouped them within the normalized dimensions.

Example:

• Google Ads campaigns names exist in Adloop under the dimension :Google_Ads: Campaign name

• Bing Ads campaigns names exist in Adloop under the dimension :Bing_ads: Campaign name

• Both are grouped under the normalized dimension :Ad_centric: Campaign name (SEA)

In a Report , you have Dimensions from Google Ads and Bing Ads and you want to see the performances of both those channels. Instead of having two columns :Google_Ads: Campaign name and :Bing_ads: Campaign name , just use the normalized dimension :Ad_centric: Campaign name (SEA) , you will only have one column.

b - Which are the normalized dimensions?

Our normalized dimensions in Adloop are:

Channel type	Normalized dimension
SEA	:Ad_centric: Campaign name
SEA	:Ad_centric: Adgroup name
SEA	:Ad_centric: Keyword
SEA	:Ad_centric: Network
SEA	:Ad_centric: Matchtype
Social Ads	:Ad_centric: Campaign name
Social Ads	:Ad_centric: Adgroup name
Social Ads	:Ad_centric: Ad name
Affiliates	:Ad_centric: Affiliate
Affiliates	:Ad_centric: Affiliate type
Video	:Ad_centric: Campaign name
Video	:Ad_centric: Adgroup name
Video	:Ad_centric: Network
Video	:Ad_centric: Site
Video	:Ad_centric: Title
Shopping	:Ad_centric: Campaign name
Shopping	:Ad_centric: Adgroup name
Shopping	:Ad_centric: Product name
Retargeting	:Ad_centric: Campaign name
Display	:Ad_centric: Campaign
Display	:Ad_centric: Placement
Display	:Ad_centric: Ad
Display	:Ad_centric: Site
Display	:Ad_centric: Creative

c - Where to find the normalized dimensions?

You can find them under the Dimensions menu in the Reports .

Dimensions menu:

Dimensions menu when opened:

3 - Adloop dimensions ( :adloop: icon)

Some dimensions were created by Adloop to help marketing professionals to make a better use of data. The icon :adloop: is in front of them.

The Adloop dimensions are:

Adloop dimensions	Details
:adloop: Channel	Marketing channel, most of the time it is the Data Source.
:adloop: Channel type	The parent category of the channel: SEA, Affiliate, Social etc.
:adloop: Device	Device used
:adloop: Adloop Code
:adloop: Day	Adds a day (date) segmentation column to the data
:adloop: Week	Adds a week (week number) segmentation column to the data
:adloop: Month	Adds a month (month name) segmentation column to the data
:adloop: Year	Adds a year segmentation column to the data

Adloop dimensions can mostly be found in the “General” category of the Dimensions menu:

4 - Dimensions categories

Dimensions are organized into categories defined by the Adloop teams.

The default categories cannot be deleted but their names can still be edited in the Dimensions management page. You can add as many dimensions as you want to organize the menus the way you want.

Managing dimensions