Adloop Documentation
  • README
  • I - Start your Adloop discovery!
    • Quick start
      • Keep an eye on my advertising data
      • Analyze my ads performances
      • Create a dashboard
      • Improve my reporting
      • Optimize my digital marketing campaigns
      • Keep an eye on my campaigns (without connecting to Adloop)
      • Understand my paths to conversion
    • Basic informations
      • 6 key functions of Adloop
      • Workspace and Sites
      • Users and Administrators
      • Overview of Data available in Adloop
  • II - Data Sources and Destinations
    • Data Sources page
    • Data Sources (Workflow)
      • API Data Sources
      • Custom data sources
      • Rakuten Affiliation Data Source
      • How to get my AT Internet/Piano Analytics tokens?
    • Metrics & dimensions per Data Source
      • Active Campaign metrics & dimensions
      • Adobe Analytics metrics & dimensions
      • Adloop Attribution metrics & dimensions
      • Affilae metrics & dimensions
      • AT Internet metrics & dimensions
      • Awin metrics & dimensions
      • Bing Search (Bing Ads) metrics & dimension
      • Bing Shopping (Bing Ads) metrics & dimensions
      • Criteo metrics & dimensions
      • Daisycon metrics & dimensions
      • Meta metrics & dimensions
      • Facebook Account organic metrics & dimensions
      • Facebook Post organic metrics & dimensions
      • Google Analytics metrics & dimensions
      • Google Campaign Manager metrics & dimensions
      • Google Discovery (Ads) metrics & dimensions
      • Google Display (Ads) metrics & dimensions
      • Google Search (Ads) metrics & dimensions
      • Google Perf Max (Ads) metrics & dimensions
      • Google Shopping (Ads) metrics & dimensions
      • Google Youtube (Ads) metrics & dimensions
      • Google Youtube organic metrics & dimensions
      • Instagram Account organic metrics & dimensions
      • Instagram Post organic metrics & dimensions
      • Linkedin Ads metrics & dimensions
      • NetAffiliation metrics & dimensions
      • Platform 161 metrics & dimensions
      • Pinterest metrics & dimensions
      • Pinterest organic metrics & dimensions
      • Rakuten Affiliation metrics & dimensions
      • RTB House metrics & dimensions
      • Snapchat Ads metrics & dimension
      • Spotify Ads metrics & dimensions
      • Tiktok Ads metrics & dimensions
      • TikTok organic metrics & dimensions
      • TikTok organic metrics & dimensions (Creator market place)
      • Tradedoubler metrics and dimensions
      • Twitter Ads metrics & dimensions
      • Twitter organic metrics & dimensions
      • Yahoo Search metrics & dimensions
      • Yahoo Display metrics & dimensions
      • Line metrics & dimensions
    • Data Quality
    • Data destinations (Exports or Notifications)
  • III - Adloop reports system 📈
    • Report template system
    • Step by step report creation
    • Saved reports
    • Reports saving & sharing system
    • Folder system
    • Screen items
      • Dimensions Picker
      • Metrics picker
      • Calendar
      • Filters
      • Comparison
    • Dashboard
    • Table reports
    • Chart reports
    • Cycle reports (Premium)
    • Channel affinity (Premium)
    • Transaction ID Report
    • Path Explorer (Premium)
    • Embed a report in an Iframe
  • IV - Smart data ⚡
    • Smart alerts - Budget
    • Smart alerts - Recap
    • Channel Insights
    • Advanced Alerts
    • Integrations
      • Google Chat Destination 🚶‍♂️🚶‍♀️
      • Slack Destination🚶‍♂️🚶‍♀️
      • Microsoft Teams Destination🚶‍♂️🚶‍♀️
      • Email Destination 🚶‍♂️🚶‍♀️
    • Real time notifications (premium) (depleted)
    • Anomalies and variations (WIP)
  • V - Exports Center 🚀
    • Export Destinations
      • Email destination
      • Google Analytics Destination
      • Google Data Studio Destination
      • Google Drive Destination 🚶‍♂️🚶‍♀️
      • Google Sheets Destination
      • FTP or sFTP Destination🚶‍♂️🚶‍♀️
    • Exports
  • VI - Data Management 📁
    • Dimensions
      • Dimensions in Adloop
      • Dimensions management page
      • Normalized dimensions
      • Conditional dimensions
    • Metrics
      • Metrics in Adloop
      • Metrics management page
      • Normalized metrics
      • Calculated metrics
      • Calculated metrics definition
    • Matching
      • Matching for API or custom sources
      • Organic sources
      • Unknown channels - How to create new channels?
    • Cookie consent auto-correction
  • VII - Adloop Tracking & Attribution
    • Post-View Mechanism
    • A. URL templates integration guide
      • 1. Search
        • a. Google Ads : URL templates for Search / Shopping / Display / Youtube campaigns
        • b. Bing Ads : URL templates for Search & Shopping Campaigns
      • 2. Social Ads Networks
        • a. Meta : URL templates for Facebook Ads Campaigns
        • b. Snapchat URL templates
        • c. TikTok URL templates
        • d. Twitter URL templates
        • e. LinkedIn Ads URL templates
        • f. Pinterest URL templates
      • 3. Ad Servers (Display & Video)
        • a. Google Campaign Manager : URL templates for Display Campaigns
        • b. Weborama URL templates
        • c. Hawk URL templates
        • d. AdForm URL templates
        • e. Xandr URL templates
        • f. Platform 161 URL templates
      • 4. Affiliate networks
        • a. Affilae URL Template
        • b. Awin URL Template
        • c. CJ (commission junction) affiliate URL Template
        • d. Effinity affiliate URL Template
        • e. Netaffiliation URL Template
        • f. Rakuten URL Template
        • g. TimeOne URL Template
        • h. Tradedoubler URL Template
        • i. Webgains URL Template
      • 5. Retargeting
        • a. RTB House : URL templates
        • b. Criteo : URL templates
    • B. Adloop script installation & checking
      • Pre-requisite for the Adloop script
      • Cookie consent set-up
      • Script installation on Commanders Act CAX
      • Script installation on GTM
      • Script installation without GTM
      • Checking that the script is triggered
      • Checking the data collection
    • C. Data-driven attribution model
    • D. Attribution KPI for marketing optimization
      • Attributed conversions & revenue
      • Useful clicks 1
  • VII - Our optimization process
    • Use Analytics & Attribution KPI
  • Tutorials 📽 & step by step guides 🚶‍♀️🚶‍♂️
    • Introduction 📽
    • Data sources 📽
    • Data Management📽
    • Reports 📽
    • Types of reports📽
    • Exports 📽
    • Notifications 📽
    • Attribution 📽
    • Cookie consent auto-correction 📽
  • FAQ
    • Data Sources
    • Reporting
    • Attribution
    • Smart Alerts
    • Data Destinations
    • Cookie Consent
    • Business Model
    • Tracking Templates
  • What is the difference between Platform and Attributed data?
  • What could be the reason for your unsuccessful data source connection?
  • Glossary
  • Use cases
    • Error 404
    • Destinations (Exports or Notifications)%
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On this page
  • 1 - Imported dimensions from Data Sources
  • 2 - Normalised dimensions ( logo)
  • a - Why those normalized dimensions?
  • b - Which are the normalized dimensions?
  • c - Where to find the normalized dimensions?
  • 3 - Adloop dimensions ( :adloop: icon)
  • 4 - Dimensions categories
  • Managing dimensions

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  1. VI - Data Management 📁
  2. Dimensions

Dimensions in Adloop

PreviousDimensionsNextDimensions management page

Last updated 1 year ago

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Dimensions are the names, categories or characteristics of digital marketing campaigns.

Each Platform has its own dimensions, but some are common to most of them, like campaigns name , ads name , objectives etc.

1 - Imported dimensions from Data Sources

For each source in the data Sources list, Adloop team has selected the most relevant dimensions:

  • Some are imported by default ( default Dimensions ) - you can’t remove them

  • Some are optional and you can select the ones you want to have in Adloop and ignore the others ( other Dimensions ).

Facebook Ads example:

Dimensions always have a logo in front of their name, so you can identify the data source they are coming from. Google Ads dimensions will have a logo in front of them, those from Facebook Ads a and so on.

2 - Normalised dimensions ( logo)

Some dimensions are common to all sources: the normalized dimensions in Adloop. They have a :Ad_centric: logo in front of them.

a - Why those normalized dimensions?

Some dimensions are common to most of the Ad platforms . So instead of having to choose several times the same dimension, we grouped them within the normalized dimensions.

Example:

  • Google Ads campaigns names exist in Adloop under the dimension :Google_Ads: Campaign name

  • Bing Ads campaigns names exist in Adloop under the dimension :Bing_ads: Campaign name

  • Both are grouped under the normalized dimension :Ad_centric: Campaign name (SEA)

In a Report , you have Dimensions from Google Ads and Bing Ads and you want to see the performances of both those channels. Instead of having two columns :Google_Ads: Campaign name and :Bing_ads: Campaign name , just use the normalized dimension :Ad_centric: Campaign name (SEA) , you will only have one column.

b - Which are the normalized dimensions?

Our normalized dimensions in Adloop are:

Channel type

Normalized dimension

SEA

:Ad_centric: Campaign name

SEA

:Ad_centric: Adgroup name

SEA

:Ad_centric: Keyword

SEA

:Ad_centric: Network

SEA

:Ad_centric: Matchtype

Social Ads

:Ad_centric: Campaign name

Social Ads

:Ad_centric: Adgroup name

Social Ads

:Ad_centric: Ad name

Affiliates

:Ad_centric: Affiliate

Affiliates

:Ad_centric: Affiliate type

Video

:Ad_centric: Campaign name

Video

:Ad_centric: Adgroup name

Video

:Ad_centric: Network

Video

:Ad_centric: Site

Video

:Ad_centric: Title

Shopping

:Ad_centric: Campaign name

Shopping

:Ad_centric: Adgroup name

Shopping

:Ad_centric: Product name

Retargeting

:Ad_centric: Campaign name

Display

:Ad_centric: Campaign

Display

:Ad_centric: Placement

Display

:Ad_centric: Ad

Display

:Ad_centric: Site

Display

:Ad_centric: Creative

c - Where to find the normalized dimensions?

You can find them under the Dimensions menu in the Reports .

Dimensions menu:

Dimensions menu when opened:

3 - Adloop dimensions ( :adloop: icon)

Some dimensions were created by Adloop to help marketing professionals to make a better use of data. The icon :adloop: is in front of them.

The Adloop dimensions are:

Adloop dimensions

Details

:adloop: Channel

Marketing channel, most of the time it is the Data Source.

:adloop: Channel type

The parent category of the channel: SEA, Affiliate, Social etc.

:adloop: Device

Device used

:adloop: Adloop Code

:adloop: Day

Adds a day (date) segmentation column to the data

:adloop: Week

Adds a week (week number) segmentation column to the data

:adloop: Month

Adds a month (month name) segmentation column to the data

:adloop: Year

Adds a year segmentation column to the data

Adloop dimensions can mostly be found in the “General” category of the Dimensions menu:

4 - Dimensions categories

Dimensions are organized into categories defined by the Adloop teams.

The default categories cannot be deleted but their names can still be edited in the Dimensions management page. You can add as many dimensions as you want to organize the menus the way you want.

Managing dimensions

Reports > Dimensions menu