# Dimensions in Adloop

> On the same topic, see [Reports > Dimensions menu](/adloop/iii-adloop-reports-system.md)

Dimensions are the names, categories or characteristics of digital marketing campaigns.

Each Platform has its own dimensions, but some are common to most of them, like **campaigns name** , **ads name** , **objectives** etc.

## 1 - Imported dimensions from Data Sources

For each source in the data Sources list, Adloop team has selected the most relevant dimensions:

* Some are imported by default ( **default Dimensions** ) - you can’t remove them
* Some are optional and you can select the ones you want to have in Adloop and ignore the others ( **other Dimensions** ).

Facebook Ads example:

![](/files/PJ9vpERw8RGMHaOozJ6M)

> Dimensions always have a logo in front of their name, so you can identify the data source they are coming from.\
> Google Ads dimensions will have a logo in front of them, those from Facebook Ads a and so on.

## 2 - Normalised dimensions ( logo)

> Some dimensions are common to all sources: the normalized dimensions in Adloop. They have a :Ad\_centric: logo in front of them.

### a - Why those normalized dimensions?

Some dimensions are common to most of the **Ad platforms** . So instead of having to choose several times the same dimension, we grouped them within the normalized dimensions.

Example:

* Google Ads campaigns names exist in Adloop under the dimension :Google\_Ads: **Campaign name**
* Bing Ads campaigns names exist in Adloop under the dimension :Bing\_ads: **Campaign name**
* Both are grouped under the normalized dimension :Ad\_centric: **Campaign name (SEA)**

> In a **Report** , you have **Dimensions** from Google Ads and Bing Ads and you want to see the performances of both those channels. Instead of having two columns :Google\_Ads: **Campaign name** and :Bing\_ads: **Campaign name** , just use the normalized dimension :Ad\_centric: **Campaign name (SEA)** , you will only have one column.

### b - Which are the normalized dimensions?

Our normalized dimensions in Adloop are:

| **Channel type** | **Normalized dimension**         |
| ---------------- | -------------------------------- |
| SEA              | :Ad\_centric: **Campaign name**  |
| SEA              | :Ad\_centric: **Adgroup name**   |
| SEA              | :Ad\_centric: **Keyword**        |
| SEA              | :Ad\_centric: **Network**        |
| SEA              | :Ad\_centric: **Matchtype**      |
| Social Ads       | :Ad\_centric: **Campaign name**  |
| Social Ads       | :Ad\_centric: **Adgroup name**   |
| Social Ads       | :Ad\_centric: **Ad name**        |
| Affiliates       | :Ad\_centric: **Affiliate**      |
| Affiliates       | :Ad\_centric: **Affiliate type** |
| Video            | :Ad\_centric: **Campaign name**  |
| Video            | :Ad\_centric: **Adgroup name**   |
| Video            | :Ad\_centric: **Network**        |
| Video            | :Ad\_centric: **Site**           |
| Video            | :Ad\_centric: **Title**          |
| Shopping         | :Ad\_centric: **Campaign name**  |
| Shopping         | :Ad\_centric: **Adgroup name**   |
| Shopping         | :Ad\_centric: **Product name**   |
| Retargeting      | :Ad\_centric: **Campaign name**  |
| Display          | :Ad\_centric: **Campaign**       |
| Display          | :Ad\_centric: **Placement**      |
| Display          | :Ad\_centric: **Ad**             |
| Display          | :Ad\_centric: **Site**           |
| Display          | :Ad\_centric: **Creative**       |

### c - Where to find the normalized dimensions?

You can find them under the **Dimensions menu** in the **Reports** .

Dimensions menu:

![](/files/GJfhDOWhx0faUkEGF1ya)

Dimensions menu when opened:

![](/files/YwevPYlMmNz680CDcVe0)

## 3 - Adloop dimensions ( :adloop: icon)

Some dimensions were created by Adloop to help marketing professionals to make a better use of data. The icon :adloop: is in front of them.

The Adloop dimensions are:

| **Adloop dimensions**     | **Details**                                                     |
| ------------------------- | --------------------------------------------------------------- |
| :adloop: **Channel**      | Marketing channel, most of the time it is the Data Source.      |
| :adloop: **Channel type** | The parent category of the channel: SEA, Affiliate, Social etc. |
| :adloop: **Device**       | Device used                                                     |
| :adloop: **Adloop Code**  |                                                                 |
| :adloop: **Day**          | Adds a day (date) segmentation column to the data               |
| :adloop: **Week**         | Adds a week (week number) segmentation column to the data       |
| :adloop: **Month**        | Adds a month (month name) segmentation column to the data       |
| :adloop: **Year**         | Adds a year segmentation column to the data                     |

Adloop dimensions can mostly be found in the “General” category of the Dimensions menu:

![](/files/fwh8bt2D6wPv23VgMQNn)

## 4 - Dimensions categories

**Dimensions** are organized into categories defined by the Adloop teams.

The default categories cannot be deleted but their names can still be edited in the **Dimensions** management page. You can add as many **dimensions** as you want to organize the menus the way you want.

![](/files/2oLPtqtlhyJA6efxtCyL)

## Managing dimensions


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