a. Google Ads : URL templates for Search / Shopping / Display / Youtube campaigns

Search is the (default ) mode of URL templates for Google Ads. If you run Shopping or Display, Youtube, Performance Max or Discovery campaigns, don’t forget to follow the dedicated instructions below .

:Google_Ads: a. Google Search Campaigns

Level in which I put the URL templates	Account level
Where is it located ?	Go to "All campaigns" > "Settings" > "Account Settings" > Tracking
What parameters should I use ?	loopcd → (for all analytics platforms)
URL template	If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=SEg|{device}|{network}|{keyword}|{creative}|{matchtype}. If Adloop isn't the only tracking template, add the following to the existing template &loopcd=SEg|{device}|{network}|{keyword}|{creative}|{matchtype}

:shopping: b. Google Shopping Campaigns

Level in which I put the URL templates	Campaign level
Where is it located ?	Go to your Shopping campaign > Settings > Campaign URL options
What parameters should I use ?	loopcd → (for all analytics platforms)
URL template	If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=COg|{device}|{network}|{product_id}|{adgroupid}. If Adloop isn't the only tracking template, add the following to the existing template &loopcd=COg|{device}|{network}|{product_id}|{adgroupid}

:Google_Ads: c. Google Display Campaigns

Level in which I put the URL templates	Campaign level
Where is it located ?	Go to your Display campaign > Settings > Campaign URL options
What parameters should I use ?	loopcd → (for all analytics platforms)
URL template	If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=DIs|{device}|{network}|{creative}. If Adloop isn't the only tracking template, add the following to the existing template &loopcd=DIs|{device}|{network}|{creative}

:youtube: d. Youtube Campaigns

Level in which I put the URL templates	Video Ad level
Where is it located ?	Go to your Video campaign > Ad & Extensions Select the video ad, click on Edit and go to Ad URL options (advanced) There you can find the Tracking Template field Copy paste the URL template & Save changes
What parameters should I use ?	loopcd → (for all analytics platforms)
URL template	If Adloop is the only tracking template, just copy-paste the following {lpurl}?loopcd=DIy|{device}|{network}|{creative}. If Adloop isn't the only tracking template, add the following to the existing template &loopcd=DIy|{device}|{network}|{creative}

:Google_Ads: e. Performance Max campaigns

Level in which I put the URL templates	Campaign level
Where is it located ?	Go to your Performance Max campaign > Settings > Campaign URL options
What parameters should I use ?	loopcd → (for all analytics platforms)
URL template	If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=COp|{device}|{network}|{campaignid}|{product_id} If Adloop isn't the only tracking template, add the following to the existing template &loopcd=COp|{device}|{network}|{campaignid}|{product_id}

f. :Google_Ads: Discovery / Demand Gen campaigns

Level in which I put the URL templates	Campaign level
Where is it located ?	Go to your Discovery campaign > Settings > Campaign URL options
What parameters should I use ?	loopcd → (for all analytics platforms)
URL template	If Adloop is the only tracking template,just copy-paste the following {lpurl}?loopcd=DIc|{device}|{creative} If Adloop isn't the only tracking template, add the following to the existing template &loopcd=DIc|{device}|{creative}