> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/1.-search/b.-bing-ads-url-templates-for-search-and-shopping-campaigns.md).

# b. Bing Ads : URL templates for Search & Shopping Campaigns

> Bing Search Campaigns use the default account level URL template For DSA or Shopping Campaigns refer to the specific parameters

## a. Bing Search campaigns

|                                               |                                                                                                                                                                             |
| --------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Account level                                                                                                                                                               |
| **Where is it located ?**                     | On the left menu : click on *Setting* > *Account level options* > *Tracking template*                                                                                       |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics) |
| **URL template**                              | **If Adloop is the only tracking template** , just copy-paste the following \`{lpurl}?loopcd=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}                  |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future                                                                           |

![](/files/sgvyWwNw8srPkI6evS1E)

## b. DSA campaigns

|                                               |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| --------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Campaign level                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| **Where is it located ?**                     | For each campaign: Campaign settings > Advanced setting > campaign URL options                                                                                                                                                                                                                                                                                                                                                                                                                              |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                                                                                                                                                                 |
| **URL template**                              | **If Adloop is the only tracking template** , just copy-paste the following `{lpurl}?loopcd=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|\|{AdId}\|{MatchType}`. Just add the following string at the end of the destination URL `&loopcd=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|\|{AdId}\|{MatchType}`. If you opt for the *utm\_content* , use this value : `&utm_content=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|\|{AdId}\|{MatchType}` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future                                                                                                                                                                                                                                                                                                                                                                                                           |

## c. Shopping campaigns

|                                               |                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| --------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Level in which I put the URL templates**    | Campaign level                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| **Where is it located ?**                     | For each campaign: Campaign settings > Advanced setting > campaign URL options                                                                                                                                                                                                                                                                                                                                                                                                |
| **What parameters should I use ?**            | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics)                                                                                                                                                                                                                                                                                                   |
| **URL template**                              | **If Adloop is the only tracking template** , just copy-paste the following `{lpurl}?loopcd=COb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|{ProductId}`. Just add the following string at the end of the destination URL `&loopcd=COb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|{ProductId}`. If you opt for the *utm\_content* , use this value : `&utm_content=COb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|{ProductId}` |
| **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future                                                                                                                                                                                                                                                                                                                                                                             |

![](/files/aZMr0e3kGuLFHQX7lCHc) ![](/files/d667PsFJAYGpwU2QNvQK)