> For the complete documentation index, see [llms.txt](https://community.commandersact.com/adloop/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://community.commandersact.com/adloop/vii-adloop-tracking-and-attribution/a.-url-templates-integration-guide/1.-search/b.-bing-ads-url-templates-for-search-and-shopping-campaigns.md). # b. Bing Ads : URL templates for Search & Shopping Campaigns > Bing Search Campaigns use the default account level URL template For DSA or Shopping Campaigns refer to the specific parameters ## a. Bing Search campaigns | | | | --------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Level in which I put the URL templates** | Account level | | **Where is it located ?** | On the left menu : click on *Setting* > *Account level options* > *Tracking template* | | **What parameters should I use ?** | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics) | | **URL template** | **If Adloop is the only tracking template** , just copy-paste the following \`{lpurl}?loopcd=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m} | | **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future | ![](/files/sgvyWwNw8srPkI6evS1E) ## b. DSA campaigns | | | | --------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Level in which I put the URL templates** | Campaign level | | **Where is it located ?** | For each campaign: Campaign settings > Advanced setting > campaign URL options | | **What parameters should I use ?** | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics) | | **URL template** | **If Adloop is the only tracking template** , just copy-paste the following `{lpurl}?loopcd=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|\|{AdId}\|{MatchType}`. Just add the following string at the end of the destination URL `&loopcd=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|\|{AdId}\|{MatchType}`. If you opt for the *utm\_content* , use this value : `&utm_content=SEb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|\|{AdId}\|{MatchType}` | | **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future | ## c. Shopping campaigns | | | | --------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Level in which I put the URL templates** | Campaign level | | **Where is it located ?** | For each campaign: Campaign settings > Advanced setting > campaign URL options | | **What parameters should I use ?** | *loopcd* (for all analytics platforms including Adobe, Google or Piano Analytics)using the *utm\_content* parameter in substitution is possible (only for Google Analytics) | | **URL template** | **If Adloop is the only tracking template** , just copy-paste the following `{lpurl}?loopcd=COb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|{ProductId}`. Just add the following string at the end of the destination URL `&loopcd=COb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|{ProductId}`. If you opt for the *utm\_content* , use this value : `&utm_content=COb\|{Device}\|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}\|{ProductId}` | | **Shoud I use both adlcoid & utm\_content ?** | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future | ![](/files/aZMr0e3kGuLFHQX7lCHc) ![](/files/d667PsFJAYGpwU2QNvQK) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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