b. Bing Ads : URL templates for Search & Shopping Campaigns

Bing Search Campaigns use the default account level URL template For DSA or Shopping Campaigns refer to the specific parameters

a. Bing Search campaigns

Level in which I put the URL templates	Account level
Where is it located ?	On the left menu : click on Setting > Account level options > Tracking template
What parameters should I use ?	loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template	If Adloop is the only tracking template , just copy-paste the following `{lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}
Shoud I use both adlcoid & utm_content ?	No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future

b. DSA campaigns

Level in which I put the URL templates	Campaign level
Where is it located ?	For each campaign: Campaign settings > Advanced setting > campaign URL options
What parameters should I use ?	loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template	If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}. Just add the following string at the end of the destination URL &loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}. If you opt for the utm_content , use this value : &utm_content=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}
Shoud I use both adlcoid & utm_content ?	No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future

c. Shopping campaigns

Level in which I put the URL templates	Campaign level
Where is it located ?	For each campaign: Campaign settings > Advanced setting > campaign URL options
What parameters should I use ?	loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template	If Adloop is the only tracking template , just copy-paste the following {lpurl}?loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}. Just add the following string at the end of the destination URL &loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}. If you opt for the utm_content , use this value : &utm_content=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}
Shoud I use both adlcoid & utm_content ?	No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future