i. Webgains URL Template

Level in which I put the URL templates	Account or Affiliate level
Where is it located ?	To determine with your account manager
What parameters should I use ?	loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template	Just add the following parameter at the end of the destination URLs`&loopcd=AFw
Shoud I use both adlcoid & utm_content ?	No, just chose one parameter and keep it consistent for all Webgains Campaigns for now and the future