Integration of Microsoft Consent Mode

Introduction

Microsoft Ads Objectives - Consent Mode

Microsoft Consent Mode allows the collection and sending of advertising data to be adapted according to user consent. It aims to guarantee compliance with data protection regulations, such as the GDPR in Europe and the CCPA in the United States.

Benefits

• Regulatory compliance: Compliance with data protection laws.

• Flexibility: Automatic adaptation of advertising tags based on consent.

• Campaign optimisation: Maintains essential tracking functionalities while respecting user preferences.

Prerequisites for integration with Commanders Act

• Access to your Commanders Act CMP

• Access to your Commanders Act TMS

Configuration steps

TMS configuration

1. Access your TMS: Log in to your Commanders Act account and access your container, then open the tag catalogue.

2. Add the Microsoft Ads - Consent Mode tag:

   • Create a new tag: In your TMS, create a new tag and select ‘Microsoft Ads - Consent Mode’ from the list of available tags.

   • Configure the tag: Fill in the required parameters for the tag, including the tracking ID and consent parameters.

   • Define the triggers: Configure the triggers so that the tag is activated according to the consent status of the users.

Verification and testing

1. Verify the configuration: Make sure that the Microsoft Ads - Consent Mode tag is correctly configured and activated in your container.

2. Test operation: Use your browser's development tools to verify that the tag is correctly sending consent information to Microsoft Ads.

Examples of use

• Advertising campaigns: Use of Consent Mode to tailor advertising campaigns based on user consent, ensuring compliant and efficient data collection.

• Performance analysis: Analysis of anonymised data to assess the impact of campaigns without compromising user privacy.

Conclusion

Integrating Microsoft Consent Mode with Commanders Act's CMP and TMS is essential to ensure compliance with data protection regulations while optimising your advertising campaigns. By following the configuration steps and using the use cases, you can ensure efficient data collection that respects user preferences.

For more details, you can consult Microsoft's official documentation on Consent Mode here.

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