Glossary
Last updated
Last updated
A data layer is a layer of your website which contains all of the data that gets generated by visitors engaging with your website. Not all websites have a data layer, but having one enables more reliable and flexible data collection.
A source is a transmitter of events. It can represent your website, your mobile application, a point of sale (POS) etc. Defining your sources allows you to easily manage and monitor the origin of your events.
Data enrichment is the process of adding additional information to data sets in real-time in order to make them more valuable and useful. It can be used to enrich events as well as user profiles. Real-time event enrichment involves adding contextual data to events as they occur (ex: weather information), while real-time user profile enrichment involves calculating new attributes about a user's characteristics, behavior, and preferences to their profile (using score, flags, ratio, rolling count/average, conditional value, boolean...). Both forms of enrichment can help businesses better understand and engage with their customers. Enrich incoming events in real-time before to send it to destinations.
The destinations are the partners where you may want the collected data to go.
Commanders Act provides a library of many ready-to-use destinations, such as Facebook CAPI or Google enhance API.
A software development kit (SDK) is a collection of software development tools in an installable package. They facilitate the creation of applications through a compiler, a debugger and sometimes a software framework. To create send your events and trigger the display of your e-privacy banners for example.
Data store is the name of the Commanders Act BigData database. Here you can store your events and imported data (product catalogue, etc.)
Storing data in the data shop then allows you to enrich your events by retrieving additional data from any storage universe.
It also allows you to create user segments.
A tag is a piece of code executed on your site that sends information about the site or its visitors to a digital marketing solution.
Example: Digital analytics tags collect information about site page views, visitors and conversions to provide analysis of your site's performance.
Retargeting tags collect information about products viewed or added to the shopping cart by visitors in order to retarget them to other sites via banners that highlight the products they have viewed.
A container is a "box" containing all the tags of your partner solutions.
This means that tags that were previously placed in the source code of your site are now all concentrated and managed in one place - the container - for more efficient control and faster deployment.
A Content Delivery Network (CDN) is a collection of servers located in different places and networked via the internet. It is a great way to deliver our container to your website or web application around the world.
By using our network, your server is connected to a multitude of other servers. Using a dispatch system, static content from your web server is transmitted to so-called mirror servers.
When users load a particular piece of content from your website, this request is forwarded by a request routing system to the most suitable mirror server in the content delivery network to deliver the corresponding data.
