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Facebook - Conversions API

Description of the connector

The Facebook - Conversions API connector enables you to track and measure users' actions after they have interacted with your ads on Facebook. By sending data directly from our server-side solution, this connector provides a more complete and accurate view of the customer journey, while using cookies to improve ad measurement and targeting.

Benefits of the connector

  • Increased accuracy: By sending server-side data and using first-party cookies, you get more accurate and reliable conversion information.

  • Campaign optimisation: Use accurate conversion data to adjust your campaigns and maximise conversions while reducing the cost per action (CPA).

  • Respect for confidentiality: The API complies with data protection regulations, using cookies in a compliant manner.

  • Data consolidation: Send events from different channels (web, applications, physical shops) to a single API for smoother, more efficient implementation.

  • Granular data control: Customise the information shared with Facebook to meet your marketing objectives.

Examples of use

  • Bid optimisation: Use conversion data to adjust your bids in real time and improve the performance of your advertising campaigns.

  • Advanced segmentation: Create audience segments based on user actions and target them with personalised messages.

  • Offline conversion tracking: Measure user actions in-store or at events after an online interaction for a complete view of the customer journey.

  • Ad personalisation: Use conversion data to personalise ads and increase their relevance to each user.

Conclusion

The Facebook Connector - Conversions API is a powerful tool for optimising your advertising campaigns using accurate and reliable conversion data. By integrating this connector with our server-side solution, you can maximise the effectiveness of your campaigns while complying with data confidentiality regulations and using cookies to improve measurement and targeting.

Connector integration guide

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