Simple customisation with a pop-in
Personalising the user experience is a powerful lever for increasing conversions and improving visitor satisfaction. By integrating personalised pop-ins on your website, you can target users with relevant messages tailored to their behaviour. This use case describes the steps required to implement this simple personalisation and the associated benefits.
Objective:
Improve the user experience and increase conversions by integrating personalised pop-ins on your website.
Description :
Integration of personalised pop-ins:
Use the Data Visitor API to display the last product viewed by the user.
Configure user segments to target those who have added a product to the basket or viewed an item without converting.
Dynamically manage the language and graphic elements according to the user's country.
Deploy pop-ins via Commanders Act's Tag Management System (TMS) for simplified management.
Display pop-ins:
Integrate personalised pop-ins into your website to enhance the user experience.
Use tailored messages to encourage users to complete their purchase or explore your site further.
Performance tracking:
Track pop-in performance by sending events to GA4 when the ‘Buy Now’ button is clicked.
Analyse the data to understand the impact of pop-ins on conversions and user engagement.
Continuous optimisation:
Use the insights gained to refine your personalisation and conversion optimisation strategies.
Repeat the personalisation process for continuous improvement of the user experience.
Examples of use :
Example 1: A user views a product several times without adding it to the basket. A personalised pop-up appears with a message encouraging the user to add the product to the basket, along with a special offer.
Example 2: A user adds a product to the basket but does not complete the purchase. A pop-up message is displayed the next time they visit, reminding them of the product they've added and offering a discount to complete the purchase.
Example 3: A user views products in a specific language. The pop-in is displayed in the user's language and suggests similar or complementary products.
Related benefits:
Greater personalisation: Display products that are relevant to each user, increasing the chances of conversion.
Precise targeting: Use user segments to trigger pop-ins at the right time.
Dynamic management: Adapt the language and graphics to the user's country.
Performance monitoring: Analyse the effectiveness of pop-ins using events sent to GA4.
Conclusion:
By integrating personalised pop-ins into your website, you can not only improve the user experience, but also increase conversions and visitor engagement. This approach allows you to target users with relevant messages tailored to their behaviour, contributing to greater satisfaction and optimised business results.
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