Quantcast
Description
Quantcast is a technology company specialising in real-time advertising, audience insights and measurement. The Quantcast platform uses artificial intelligence and machine learning to help brands, agencies and publishers understand, plan and activate audience-based media across the open internet.
Benefits
Precise targeting: By integrating Quantcast with Commanders Act CDP, companies can use precise audience segments created from customer data collected and stored by Commanders Act to reach consumers most likely to be interested in their products.
Campaign optimization: The platform enables advertising campaigns to be optimized using real-time data, ensuring that ads reach the most relevant audiences.
Advanced analytics: Quantcast offers advanced analytics tools to monitor campaign performance in real time and adjust strategies to maximise ROI.
Intelligent automation: Using machine learning, Quantcast automates bidding and campaign optimization, enabling a rapid response to client needs and improved performance.
Example of use
An online retailer wants to increase sales by targeting potential customers who have shown an interest in similar products. Using Quantcast and Commanders Act, the marketing team can:
Create segments based on purchase behaviour and ad interactions.
Deliver personalised ads to users who have visited the website but have not yet made a purchase.
Use lookalike models to find new potential customers who resemble existing customers.
Monitor ad performance in real time and adjust bids and segments to optimise results.
Conclusion
Quantcast, in combination with Commanders Act CDP, is a powerful solution for advertisers looking to optimise their advertising campaigns through precise targeting and advanced segmentation. This integration maximises the effectiveness of advertising campaigns and ensures that the most relevant audiences are reached.
Connector integration guide
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