Criteo - Events
Description of the connector
The Criteo - Events connector allows web events and conversions to be sent directly to Criteo via a server-to-server (S2S) integration. By sending data directly from our server-side solution, this connector provides a more complete and accurate view of the customer journey, while using cookies to improve ad measurement and targeting.
Benefits of the connector
Increased accuracy: By sending server-side data and using cookies, you get more accurate and reliable conversion information.
Campaign optimisation: Use accurate conversion data to adjust your campaigns and maximise conversions while reducing the cost per action (CPA).
Respect for confidentiality: The API complies with data protection regulations, using cookies in a compliant manner.
Data consolidation: Send events from different channels (web, applications, physical shops) to a single API for smoother, more efficient implementation.
Granular data control: Customise the information shared with Criteo to meet your marketing objectives.
Examples of use
Bid optimization: Use conversion data to adjust your bids in real time and improve the performance of your ad campaigns.
Advanced segmentation: Create audience segments based on user actions and target them with personalised messages.
Offline conversion tracking: Measure user actions in-store or at events after an online interaction for a complete view of the customer journey.
Ad personalisation: Use conversion data to personalise ads and increase their relevance to each user.
Conclusion
The Criteo - Events connector is a powerful tool for optimising your advertising campaigns using accurate and reliable conversion data. By integrating this connector with our server-side solution, you can maximise the effectiveness of your campaigns while complying with data privacy regulations and using cookies to improve measurement and targeting.
Connector integration guide
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