Customer Data Platform
Commanders Act CDP (Customer Data Platform) enables you to centralise, unify and activate your first-party customer data in real time, based on a single user profile that is reconciled across all yo
Unlike a simple analytics tool, the CDP is operational: it collects data from your sources (web, CRM, POS, mobile), builds audience segments and activates them directly to your marketing destinations (Google Ads, Meta, Piano Analytics, CRM…).
With the Commanders Act CDP, you can:
Unify your visitors’ journeys and reconcile identities (online/offline) using Identity Resolution.
Create precise audience segments and measure their activation potential via Segment Overlap.
Enrich user profiles with your CRM, purchase or browsing data.
Activate your audiences in real time with your media and CRM partners.
Analyse your performance and optimise your campaigns using dedicated analytics.
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The Commanders Act team
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