# Customer Data Platform

Unlike a simple analytics tool, the CDP is operational: it collects data from your sources (web, CRM, POS, mobile), builds audience segments and activates them directly to your marketing destinations (Google Ads, Meta, Piano Analytics, CRM…).

**With the Commanders Act CDP, you can:**

* Unify your visitors’ journeys and reconcile identities (online/offline) using Identity Resolution.
* Create precise audience segments and measure their activation potential via Segment Overlap.
* Enrich user profiles with your CRM, purchase or browsing data.
* Activate your audiences in real time with your media and CRM partners.
* Analyse your performance and optimise your campaigns using dedicated analytics.

#### View the solution : 

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Video presentation</td><td><a href="/files/jAtVtPJdNniZo7YhZ3q7">/files/jAtVtPJdNniZo7YhZ3q7</a></td><td><a href="https://143257318.fs1.hubspotusercontent-eu1.net/hubfs/143257318/CDP_UK.mp4">https://143257318.fs1.hubspotusercontent-eu1.net/hubfs/143257318/CDP_UK.mp4</a></td></tr></tbody></table>

### Download :  <a href="#download" id="download"></a>

{% file src="/files/DFXz8f7y0Umnd50WIHUn" %}

The Commanders Act team


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