Customer Data Platform

Our CDP allows businesses to compile, standardise and store all the interactions you have with your prospects and customers in one place, accessible for your campaigns.
Our solution integrates seamlessly into your ecosystem, allowing sales and marketing teams to enrich their prospect and existing customer profiles with data collected at your various touch points.
Objectives of the CDP :
  • Optimise traffic acquisition.
  • Increase conversion rates.
  • Collect and match data from different sources (web, CRM, CMS ...).
  • Prepare data for optimal use by segmenting it.
  • Understanding their audiences.
  • Design relevant campaigns to target them, analyse campaign performance and use the knowledge gained to optimise future campaigns.
  • Share data between your partner ecosystem (retargeting, test partners).
  • Activate the data directly from our TMS.

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The Commanders Act team
Last modified 8mo ago