Google Customer Match
Description
Google Customer Match is an advertising tool that allows advertisers to use their first-party data to reach and re-engage customers across multiple channels, including search, Shopping, Gmail, YouTube and Display. By uploading customer data, such as email addresses, Google matches it with Google users to create personalised audience segments.
Benefits
Precise targeting: By integrating Google Customer Match with Commanders Act CDP, businesses can use precise audience segments created from customer data collected and stored by Commanders Act to reach consumers most likely to be interested in their products.
Customer re-engagement: Customer Match enables existing customers to be re-engaged by delivering personalised messages at the most opportune time, increasing the likelihood of conversion.
Audience extension: Thanks to the similar audience functionality, advertisers can extend their reach by targeting users with similar characteristics to their existing customers.
Measurement and optimisation: Integrated measurement tools enable campaign performance to be tracked in real time and strategies adjusted to maximise return on investment.
Example of use
An online retailer wanted to increase sales by targeting potential customers who had shown an interest in similar products. Using Google Customer Match and Commanders Act, the marketing team can:
Create segments based on buying behaviour and ad interactions.
Serve personalised ads to users who have visited the website but not yet made a purchase.
Use lookalike models to find new potential customers who resemble existing customers.
Monitor ad performance in real time and adjust bids and segments to optimise results.
Conclusion
Google Customer Match, in combination with Commanders Act CDP, is a powerful solution for advertisers looking to optimise their advertising campaigns through precise targeting and advanced segmentation. This integration maximises the effectiveness of advertising campaigns and reaches the most relevant audiences.
Connector integration guide
Last updated
