Criteo Audiences
Description
Criteo Audiences is an ad targeting solution that enables advertisers to reach the most relevant audiences based on their campaign objectives. Using segments based on specific characteristics, interests or buying behaviour, Criteo Audiences helps to create personalised and effective advertising campaigns.
Benefits
Precise targeting: By integrating Criteo Audiences with Commanders Act CDP, companies can use precise audience segments created from customer data collected and stored by Commanders Act to reach consumers most likely to be interested in their products.
Intelligent automation: Criteo's AI-powered automated audiences continuously optimize prospecting and retargeting campaigns to achieve defined goals.
Advanced segmentation: Advertisers can segment users based on ad interaction, purchase behaviour, CRM data and more.
Measurement and optimisation: Integrated measurement tools enable campaign performance to be tracked in real time and strategies adjusted to maximise ROI.
Example of use
An online retail company wanted to increase its online sales by targeting potential customers who had shown an interest in similar products. Using Criteo Audiences and Commanders Act, the marketing team can:
Create segments based on purchase behaviour and ad interactions.
Serve personalised ads to users who have visited the website but have not yet made a purchase.
Use lookalike models to find new potential customers who resemble existing customers.
Monitor ad performance in real time and adjust bids and segments to optimise results.
Conclusion
Criteo Audiences, in combination with Commanders Act CDP, is a powerful solution for advertisers looking to optimise their advertising campaigns through precise targeting and advanced segmentation. This integration maximizes the effectiveness of advertising campaigns and reaches the most relevant audiences.
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