Gamned
Description
Gamned is a programmatic advertising platform that helps advertisers plan, execute and optimise their online advertising campaigns. Using real-time data and advanced algorithms, Gamned helps target the most relevant audiences and improve the performance of advertising campaigns.
Benefits
Precise targeting: By integrating Gamned with Commanders Act CDP, companies can use precise audience segments created from customer data collected and stored by Commanders Act to reach consumers most likely to be interested in their products.
Campaign optimisation: The platform enables advertising campaigns to be optimised using real-time data, ensuring that ads reach the most relevant audiences.
Advanced analytics: Gamned offers advanced analytics tools to monitor campaign performance in real time and adjust strategies to maximise ROI.
Intelligent automation: Using machine learning, Gamned automates bidding and campaign optimisation, enabling a rapid response to client needs and improved performance.
Example of use
An online retail company wants to increase sales by targeting potential customers who have shown an interest in similar products. Using Gamned and Commanders Act, the marketing team can:
Create segments based on buying behaviour and ad interactions.
Serve personalised ads to users who have visited the website but have not yet made a purchase.
Use lookalike models to find new potential customers who resemble existing customers.
Monitor ad performance in real time and adjust bids and segments to optimise results.
Conclusion
Gamned, in combination with Commanders Act CDP, is a powerful solution for advertisers looking to optimise their advertising campaigns through precise targeting and advanced segmentation. This integration maximises the effectiveness of advertising campaigns and reaches the most relevant audiences.
Connector integration guide
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