Google Store Sales Direct
Description
Google Store Sales Direct is a feature that allows advertisers to import offline sales data directly into Google Ads. This feature links customer information about in-store transactions with information from Google Ads users, making it possible to measure the impact of online advertising on in-store sales.
Benefits
Measure offline conversions: By integrating Google Store Sales Direct with Commanders Act CDP, businesses can use precise audience segments created from customer data collected and stored by Commanders Act to measure offline conversions.
Campaign optimisation: The platform enables advertising campaigns to be optimised using real sales data, ensuring that ads reach the consumers most likely to convert.
Improved omnichannel strategy: Google Store Sales Direct helps businesses understand the complete customer journey, linking online and offline interactions for a more effective omnichannel marketing strategy.
Advanced analytics: Integrated measurement tools allow you to track campaign performance in real time and adjust strategies to maximise ROI.
Example of use
A retail company wanted to understand the impact of its online advertising on in-store sales. Using Google Store Sales Direct and Commanders Act, the marketing team can:
Import in-store sales data into Google Ads via the Commanders Act CDP.
Create audience segments based on in-store and online shopping behaviour.
Serve personalised ads to users who have shown interest in similar products online.
Monitor ad performance in real time and adjust strategies to optimise results.
Conclusion
Google Store Sales Direct, in combination with Commanders Act CDP, offers a powerful solution for businesses looking to optimise their advertising campaigns through accurate measurement of offline conversions. With its advanced targeting, optimisation and measurement capabilities, this integration maximises the effectiveness of advertising campaigns and reaches the most relevant audiences.
Connector integration guide
Last updated
