Generating traffic with similar profiles

Acquiring new customers is essential to the growth of any business. By using audience segments with profiles similar to your best customers, you can generate new qualified traffic and increase your sales. This use case describes the steps involved in implementing this traffic generation strategy and the associated benefits.

Objective:

Attract new customers by generating qualified traffic from similar profiles via solutions such as Google Customer Match.

Description :

1. Creation of audience segments:

   • Use Commanders Act's segmentation tools to define audience segments based on existing user characteristics such as purchase behaviour, interests and demographics.

   • Examples of segments: users who make frequent purchases, users with a high average basket, etc.

2. Share segments with a traffic generation solution:

   1. Integrate your Commanders Act platform with a solution such as Google Customer Match.

   2. Use Commanders Act APIs to send user segments to Google Customer Match.

   3. Configure segments to target similar users and attract new customers.

3. Launch advertising campaigns:

   • Use shared segments to launch targeted advertising campaigns on Google and other platforms.

   • Create attractive and relevant ads to encourage similar users to visit your site and make purchases.

4. Performance tracking:

   • Track the performance of advertising campaigns by analysing click-through rates, conversion rates and return on investment (ROI).

   • Analyse the data to understand the impact of campaigns on new customer acquisition and sales.

5. Continuous optimisation:

   • Use the insights gained to refine your traffic generation and campaign optimisation strategies.

   • Repeat the segmentation and profile sharing process for continuous improvement in new customer acquisition.

Examples of use :

• Example 1: A segment of users who have made frequent purchases is shared with Google Customer Match. An advertising campaign is launched to target similar users and increase sales.

• Example 2: A segment of users with a high average shopping basket is shared with Google Customer Match. An advertising campaign is launched to attract similar users and increase the average order value.

• Example 3: A segment of users who have shown an interest in specific products is shared with Google Customer Match. An advertising campaign is launched to target similar users and increase conversions.

Associated benefits:

• New customer acquisition: Attract users similar to your best customers to increase your customer base.

• Increased sales: Generate qualified traffic that is more likely to convert into sales.

• Precise targeting: Use behavioural and demographic data to create high-quality segments.

• Optimise campaigns: Refine your marketing strategies based on the performance of look-alike segments.

Conclusion:

By generating qualified traffic from similar profiles, you can not only attract new customers, but also increase sales and visitor engagement. This approach allows you to target users with similar characteristics to your best customers, contributing to better acquisition and optimised sales results.

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