CAID: Master ID and Consistent Anonymous ID

On the Commanders Act platform, the Master ID takes the form of a first cookie called CAID. Easy to remember, CAID stands for both Commanders Act ID and Consistent Anonymous ID.

1. What is a Consistent Anonymous ID ?

On the Commanders Act platform, the Master ID takes the form of a first cookie called CAID. Easy to remember, CAID stands for both Commanders Act ID and Consistent Anonymous ID.1. What is a Consistent Anonymous ID? A Consistent ID is a unique and stable digital identifier assigned to each user of an online platform or service. The Consistent ID enables a user's interactions on a platform to be tracked consistently, ensuring accurate analysis of behaviour and preferences. This continuity is essential for personalising user experiences, carrying out accurate analyses and optimising marketing strategies. Consistent ID is a global concept, applicable across a range of devices including mobile, web and connected TV.

2. What is a Master ID ?

A Master ID is a special type of cookie, which serves as a Consistent ID designed specifically for the web. Faced with increasing restrictions on traditional cookies, the Master ID offers a resilient solution, enabling stable and reliable identification of users on a specific website. It is used primarily for server-side tag management and user interaction analysis, while respecting confidentiality standards and user consent. Unlike the Consistent IDs used on mobile platforms, the Master ID takes advantage of the cookie structure specific to the web to ensure the consistency of user data. On the Commanders Act platform, the Master ID takes the form of a first cookie called CAID (easy to remember, it stands for both Commanders Act ID and Consistent Anonymous ID).

3. What is the link between a Master ID and a Consistent ID ?

The link between a Master ID and a Consistent ID lies in their common objective of providing a unique and persistent identifier for users, but adapted to different environments. While the Consistent ID is a broader concept, applicable to various platforms including mobile, the Master ID is a specific implementation of this concept in the web browser environment. As a Master ID, it adapts the Consistent ID principle to overcome the challenges posed by the privacy policies of modern browsers, ensuring consistent and privacy-friendly data collection for web analytics and personalisation of the user experience. In short, Master ID is a specialised form of Consistent ID, optimised for the web environment and its specific constraints.