Reactivation of abandoned shopping baskets by SMS and/or email

Reactivating abandoned shopping baskets is an effective strategy for increasing conversions and recovering lost sales. By using personalised SMS and email reminders, you can encourage users to return to your site and complete their purchase. This use case describes the steps involved in implementing this reactivation strategy and the associated benefits.

Objective:

Reduce cart abandonment and increase conversions by using personalised reminders via sms and/or email.

Description :

1. Definition of audience segments:

   • Use Commanders Act segmentation tools to identify users who have abandoned their shopping basket.

   • Examples of segments: users who have added products to the basket without completing the purchase, users who have abandoned their basket in the last 24 hours, etc.

2. Launch reminder campaign:

   • Create personalised SMS and/or email messages to remind users of abandoned products and encourage them to complete their purchase.

   • Use eye-catching email subject lines and clear calls to action to increase open and click-through rates.

   • Include special offers or discounts to encourage conversion.

3. Performance tracking:

   • Track campaign performance by analysing open, click and conversion rates.

   • Use analytics tools to understand the impact of the campaign on the reactivation of abandoned baskets.

4. Ongoing optimisation:

   • Use the insights gained to refine your reminder strategies and maximise the impact of future campaigns.

   • Repeat the segmentation and personalisation process for continuous improvement in conversions.

Examples of use :

• Example 1: A segment of users who have abandoned their shopping basket in the last 24 hours receives an email with a reminder of the abandoned products and an offer of 10% off to complete the purchase.

• Example 2: A segment of users who have added products to the basket without completing the purchase receive an SMS with a direct link to their basket and a special offer to encourage conversion.

• Example 3: A segment of users who have abandoned their basket receive an email with recommendations for additional products and an offer of free delivery to complete the purchase.

Associated benefits:

• Reduce basket abandonment: Encourage users to complete their purchases with relevant, personalised reminders.

• Increase sales: Boost conversions with special offers and discounts.

• Optimise campaigns: Use performance data to refine your reminder strategies and maximise impact.

• Performance tracking: Analyse campaign results to understand what's working and adjust your future campaigns.

Conclusion:

By using personalised SMS and/or email reminders to reactivate abandoned shopping baskets, you can not only reduce basket abandonment, but also increase conversions and sales. This approach allows you to target users with messages that are relevant and tailored to their needs, contributing to better value for money and optimised sales results.

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