Commanders Act Customer Success
Platform XDocumentationWelcome to success
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  • Welcome to success
  • STARTER KIT
    • Welcome Commanders Act X
    • Client Side
    • Server Side
    • Consent Management
    • Customer Data Platform
  • 🆕GOOD ORDER
    • Boost your usage !
      • Google Enhanced Conversions
      • Piano analytics
      • Google analytics 4
      • Facebook CAPI
      • Tracking Optimisation
      • CNIL Proxification
  • User Guide
    • First party tracking
      • Domaine management
        • A-Record
        • CNAME
        • On-Premise CAID
      • Proxy management
      • CAID: Master ID and Consistent Anonymous ID
    • Enterprise Tag Management
      • Server-side
        • Sources
          • One Tag
          • iOS Android
          • Flutter
          • Migration V4 to V5
        • Destinations
          • Google Analytics 4
          • Google Enhanced Conversions
    • Consent Management Platform
      • CMP : Set Up
      • A/B ou N testing
      • Best practice
      • Integration of Microsoft Consent Mode
  • Use cases
    • Server Side
      • Optimising advertising campaigns
        • Facebook - Conversions API
        • Google - Enhanced Conversions
        • LinkedIn Conversions API
        • Snapchat Conversions API
        • TikTok Events API
      • Conversion and event tracking
        • Adform
        • Criteo - Events
        • Microsoft Advertising Universal Event Tracking
        • Pinterest
        • Reddit Conversions API
      • Partnerships and affiliations
        • Awin
        • Commission Junction
        • Effinity
        • Rakuten Events
        • Tradedoubler
      • Audience and performance analysis
        • Google Analytics 4
        • Piano Analytics Collection API
        • Piwik PRO
        • Adobe Analytics
        • Matomo
      • Tracking events and interactions
        • Firebase Analytic
        • Webhook
      • Personalising the user experience
        • Kameleoon events
        • Dynamic Yield
    • Audience sharing
      • Advertising campaign management
        • Google - Display & Video 360 AdEx
        • Xandr
      • Targeting and retargeting
        • Criteo Audiences
        • Criteo Offline Conversions
        • Google Customer Match
        • Google Store Sales Direct
        • Facebook Custom Audiences
        • Quantcast
      • Optimising and measuring advertising performance
        • Smart AdServer
        • Gamned
      • Visualisation and reporting
        • Qlik
        • Tableau Cloud
      • Data analysis
        • Teradata
        • Realytics
      • Email campaign management
        • Salesforce Marketing Cloud
        • Actito
      • Data storage and transfer
        • Google Cloud Storage
      • Optimising the user experience
        • AB Tasty
        • Target2Sell
        • Kameleoon Audience
      • Management of trading platforms
        • Magento
      • SMS campaign management
        • Salesforce Marketing Cloud
        • Actito
    • Example Customer Cycle
      • Customers acquisition
        • Identify your visitors with your CRM
        • Behaviour-based product recommendation
        • Excluding buyers for optimised advertising campaigns
        • Reactivation of abandoned shopping baskets by SMS and/or email
        • Sharing profiles with an AB Test partner
        • Generating traffic with similar profiles
        • Retargeting site visitors for advertising campaigns
      • Customers knowledge
        • Building a decision-making database with Commanders Act
        • Identify your visitors
        • Sharing customer knowledge
        • Encrypt and broadcast your data in real time
        • Setting up a repellent base
        • Activate your customers on the right channel at the right time
        • Onboarding of visitors
        • Margin-based management with Adloop to optimise ROI and ROAS
      • Customers loyalty
        • Creating a customer score
        • Detection of intent
        • Customise the carousel with customer knowledge
      • Customers retention
        • Simple customisation with a pop-in
        • Reactivating inactive users
        • Detection of customers at risk of churn
        • Reoptinization of consents
      • Customers reconquest
        • Win back customers
  • Cookbooks & Tutorials
    • First Party Data
      • Introduction
      • Optimised hosting
        • Setting up First Party Hosting
      • Optimising collection
        • Setting up Tracking First with a WAF Proxy
        • Setting up Tracking First in CNAME
        • Setting up Tracking First in A-Record
        • Setting up Tracking First in On-Premise Proxy
    • Entreprise Tag Management
      • ClientSide
        • How to check the changes made on a tag?
        • How to add a tag in client side?
        • How to change a partner ID according to the work environment?
        • How to restrict the triggering of a client-side tag?
        • How can I check which container version is deployed on my website?
      • Serverside
        • How can incoming data be transformed on the platform?
    • Consent Management
      • How to modify/add a category to the privacy center?
      • RGPD, ePrivacy, CCPA, APEC... which message for which users?
      • How can the consent form be adapted to each device?
      • How do I activate iAB TCFv2 on my privacy?
      • How do I change the style or text of my privacy banner?
      • How do I activate vendors on my privacy?
      • How do I create a cookie that is deposited after consent?
    • Campaign analysis
      • How do I add an attribution template to an LRB report?
      • How to filter an LRB report by mobile?
      • How do you compare the numbers in an LRB report over two different time periods?
      • How do I add a dataset to an LRB report?
      • How do I limit access to an LRB?
      • How to add a dimension in MixCommander tags?
      • How to receive MixCommander's click hits?
      • How to receive MixCommander's print hits?
      • How to implement the MixCommander Conversion tag?
      • How to implement the MixCommander Click & Site Tracking tag?
      • How to implement the MixCommander Site Tracking Only tag?
  • Studies & Business Cases
    • Business case
      • Media
        • Yellow Pages
      • Energy
        • Sorgenia
        • Engie
      • Travel
        • Havas Voyages
      • E-commerce
        • Pixartprinting
        • La Redoute
      • Mode
        • K&L Ruppert
        • Promod
      • Banking - Insurance
        • Crédit Mutuel
        • Floa Bank
        • Moniwan
  • Best Practices
    • Server side
      • Data Layer standardisation
      • Setting up 1st party tracking
      • Data enrichment
      • Use our templates
    • Data processing
      • Data enrichment
      • Data cleansing
    • Consent Management
      • Consent reactivation
      • The design of your banner
      • A/B testing
      • Setting up 1st party tracking
      • Video mask...
      • Mobile
    • Monitoring
      • Deploy alerting on a destination
  • FAQs
    • About CAX
    • First party tracking
      • A-Record
    • Entreprise Tag Management
      • Server-Side
      • OneTag
      • SDK
      • SDK migration V4 to V5
    • Consent & Preference Management
      • About CMP ?
      • IAB TCF
      • GDPR & e-Privacy
      • SDK CMP : Introduction
      • SDK CMP : Consent Mode
    • Glossary
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On this page
  • Objective:
  • Description:
  • Examples of use :
  • Associated benefits:
  • Conclusion:
  1. Use cases
  2. Example Customer Cycle
  3. Customers acquisition

Sharing profiles with an AB Test partner

As part of the continuous improvement of the user experience and optimisation of conversions, it is essential to work with partners who specialise in AB testing. By sharing specific user segments with an AB Test partner, such as AB Tasty, you can carry out precise tests and obtain relevant insights to refine your personalisation strategies. This use case describes the steps required to set up this collaboration and the associated benefits.

Objective:

Improve user experience and optimize conversions by sharing user segments with an AB Test partner.

Description:

  1. Creating user segments:

    • Use Commanders Act segmentation tools to define segments based on specific criteria such as browsing behaviour, demographics, and site interactions.

    • Examples of segments: users who have added a product to the basket, users who have consulted several product pages without purchasing, etc.

  2. Share segments with an AB Test partner:

    • Integrate your Commanders Act platform with an AB Test partner, such as AB Tasty.

    • Use Commanders Act APIs to send user segments to your AB Test partner.

    • Ensure that the segments are configured correctly and that the data is shared securely.

  3. Perform AB tests:

    • Work with your AB Test partner to define the hypotheses and variants to be tested.

    • Implement AB tests on your site using the shared segments.

    • Analyse the test results to identify the best-performing variants.

  4. Continuous optimisation:

    • Use the insights gained from the AB tests to refine your personalisation and campaign optimisation strategies.

    • Repeat the segmentation and profile sharing process for continuous AB testing and constant improvement of the user experience.

Examples of use :

  • Example 1: A segment of users who have viewed several products without making a purchase is shared with AB Tasty. An AB test is performed to compare two product page variants to determine which generates the most conversions.

  • Example 2: A segment of users who have added products to the basket without completing the purchase is shared with AB Tasty. An AB test is carried out to test different promotional offers and see which one provides the best incentive to complete the purchase.

  • Example 3: A segment of regular users is shared with AB Tasty to test different homepage layouts and see which one improves engagement the most.

Associated benefits:

  • Increased personalisation: Offer personalised content to each audience segment for an improved user experience.

  • Effective AB testing: Work with your AB Test partner to carry out accurate tests and obtain relevant insights.

  • User engagement: Increase user engagement and satisfaction with tailored content.

  • Ongoing optimisation: Use AB Test results to refine your strategies and maximise the impact of your campaigns.

Conclusion:

By sharing user segments with an AB Test partner, you can not only improve the user experience, but also optimise your personalisation and conversion strategies. This collaboration enables you to carry out precise tests and gain valuable insights to refine your campaigns and maximise their impact. By integrating this approach, you strengthen your personalisation and optimisation capabilities, contributing to greater user satisfaction and engagement.

Need further assistance? For further assistance, please contact our support team at support@commandersact.com.

You don't yet have a partner to set up this use case with us? Then take a look at this page :

Last updated 4 months ago

AB Tasty
Destinations catalogCommanders Act X
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