Sharing profiles with an AB Test partner
As part of the continuous improvement of the user experience and optimisation of conversions, it is essential to work with partners who specialise in AB testing. By sharing specific user segments with an AB Test partner, such as AB Tasty, you can carry out precise tests and obtain relevant insights to refine your personalisation strategies. This use case describes the steps required to set up this collaboration and the associated benefits.
Objective:
Improve user experience and optimize conversions by sharing user segments with an AB Test partner.
Description:
Creating user segments:
Use Commanders Act segmentation tools to define segments based on specific criteria such as browsing behaviour, demographics, and site interactions.
Examples of segments: users who have added a product to the basket, users who have consulted several product pages without purchasing, etc.
Share segments with an AB Test partner:
Integrate your Commanders Act platform with an AB Test partner, such as AB Tasty.
Use Commanders Act APIs to send user segments to your AB Test partner.
Ensure that the segments are configured correctly and that the data is shared securely.
Perform AB tests:
Work with your AB Test partner to define the hypotheses and variants to be tested.
Implement AB tests on your site using the shared segments.
Analyse the test results to identify the best-performing variants.
Continuous optimisation:
Use the insights gained from the AB tests to refine your personalisation and campaign optimisation strategies.
Repeat the segmentation and profile sharing process for continuous AB testing and constant improvement of the user experience.
Examples of use :
Example 1: A segment of users who have viewed several products without making a purchase is shared with AB Tasty. An AB test is performed to compare two product page variants to determine which generates the most conversions.
Example 2: A segment of users who have added products to the basket without completing the purchase is shared with AB Tasty. An AB test is carried out to test different promotional offers and see which one provides the best incentive to complete the purchase.
Example 3: A segment of regular users is shared with AB Tasty to test different homepage layouts and see which one improves engagement the most.
Associated benefits:
Increased personalisation: Offer personalised content to each audience segment for an improved user experience.
Effective AB testing: Work with your AB Test partner to carry out accurate tests and obtain relevant insights.
User engagement: Increase user engagement and satisfaction with tailored content.
Ongoing optimisation: Use AB Test results to refine your strategies and maximise the impact of your campaigns.
Conclusion:
By sharing user segments with an AB Test partner, you can not only improve the user experience, but also optimise your personalisation and conversion strategies. This collaboration enables you to carry out precise tests and gain valuable insights to refine your campaigns and maximise their impact. By integrating this approach, you strengthen your personalisation and optimisation capabilities, contributing to greater user satisfaction and engagement.
Need further assistance? For further assistance, please contact our support team at [email protected].
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AB Tasty
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