Rakuten Events
Description of the connector
Commanders Act's Rakuten Events connector enables conversion events to be transmitted directly from our server-side solution to Rakuten Advertising. This approach improves the accuracy of interaction and conversion tracking, while offering better data management and increased compliance with data protection regulations.
Benefits of the connector
Greater accuracy: By sending data directly from our server-side solution, you reduce data loss due to ad blockers and browser restrictions.
Campaign optimisation: More accurate data allows Rakuten Advertising to optimise your affiliate campaigns more effectively, increasing your return on investment.
Comprehensive tracking: You can track interactions and conversions even when users are not logged in, providing a more complete overview of your performance.
GDPR compliance: Using our server-side solution, you can better control and secure personal data, ensuring compliance with data protection regulations.
Simplified affiliate management: Thanks to the integration with Rakuten Advertising, you can efficiently manage and monitor your affiliate partnerships.
Examples of uses
E-commerce: Track purchases, additions to basket and visits to product pages to optimise affiliation campaigns.
Lead generation: Track form submissions and registrations to improve lead generation campaigns.
Behavioural analysis: Tracking user interactions on the site to better understand their behaviour and improve the user experience.
Conclusion
Commanders Act's Rakuten Events connector is an essential tool for improving the accuracy and effectiveness of your affiliate analyses and campaigns. By integrating this server-side connector, you can maximise your ROI, ensure GDPR compliance and gain a more complete overview of your performance.
For more details on how to configure and use this connector, please consult our product documentation.
Connector integration guide
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