Kameleoon events
Description of the connector
Commanders Act's Kameleoon events connector enables conversion events to be transmitted directly from our server-side solution to Kameleoon. This approach improves the accuracy of tracking interactions and conversions, while offering better data management and increased compliance with data protection regulations. It is particularly well suited to A/B testing and personalisation of the user experience.
Benefits of the connector
Greater accuracy: By sending data directly from our server-side solution, you reduce data loss due to ad blockers and browser restrictions.
Campaign optimisation: More accurate data allows Kameleoon to optimise your personalisation and A/B testing campaigns more effectively, increasing your return on investment.
Comprehensive tracking: You can track interactions and conversions even when users are not logged in, providing a more complete overview of your performance.
GDPR compliance: Using our server-side solution, you can better control and secure personal data, ensuring compliance with data protection regulations.
Advanced personalisation: Thanks to integration with Kameleoon, you can personalise the user experience in real time based on user behaviour and preferences.
Examples of uses
E-commerce: Track purchases, additions to basket and visits to product pages to optimise personalisation campaigns and A/B testing.
Lead generation: Track form submissions and registrations to improve lead generation campaigns.
Behavioural analysis: Tracking user interactions on the site to better understand their behaviour and improve the user experience.
Conclusion
Commanders Act's Kameleoon events connector is an essential tool for improving the accuracy and effectiveness of your analyses and personalisation campaigns. By integrating this server-side connector, you can maximize your return on investment, ensure RGPD compliance and get a more complete overview of your performance.
Connector integration guide
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