Google - Display & Video 360 AdEx
Description
Google Display & Video 360 (DV360) is an ad campaign management platform that enables advertisers to plan, execute and optimise their ad campaigns across multiple channels, including video, banner, mobile and native. DV360 integrates advanced targeting, creative and performance measurement capabilities, providing a complete solution for programmatic advertising.
Benefits
Centralised management: By integrating DV360 with Commanders Act CDP, companies can manage all their advertising campaigns from a single platform, making it easier to coordinate teams and optimise resources.
Precise targeting: Thanks to integration with Google Audience and Commanders Act's segmentation capabilities, DV360 offers advanced targeting options to reach the most relevant audiences.
Intelligent automation: Use of machine learning to automate bidding and campaign optimisation, enabling rapid response to customer needs and improved performance.
Measurement and optimisation: Integrated measurement tools enable campaign performance to be tracked in real time and strategies adjusted accordingly to maximise ROI.
Example of use
An e-commerce company wanted to launch an advertising campaign to promote its new clothing collections. Using DV360 and Commanders Act, the marketing team can:
Plan the campaign by defining objectives, budget and target audiences.
Create compelling ads using the integrated creative tools.
Deliver ads across multiple channels, including YouTube videos, banners on partner sites and mobile ads.
Use advanced targeting capabilities to reach potential customers based on their browsing and buying behaviour.
Monitor campaign performance in real time and adjust bids and placements to optimise results.
Conclusion
Google Display & Video 360 AdEx, in combination with Commanders Act CDP, is a powerful solution for advertisers looking to effectively manage their advertising campaigns across multiple channels. With its advanced targeting, automation and measurement capabilities, this integration enables advertisers to reach the most relevant audiences and optimise campaign performance for greater ROI.
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