Google analytics 4
Discover Google Analytics 4, the next generation of Analytics, which collects event-based data from websites and applications.
Google Analytics 4 is the next generation of Analytics that collects event-based data from websites and applications. It's an analytics service that lets you measure traffic and engagement on your websites and applications.
GA4 is a new type of property designed for the future of measurement, and uses event-based data instead of session-based data.
Benefits :
Quick turnkey deployment thanks to our connector
Easier, higher-volume data transmission
Improved and more comprehensible reports
Data encryption to protect confidentiality
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