Tracking Optimisation: Commanders Tag Gateway

Third-party cookie end and ad blockers make browser data unreliable. To ensure long-term measurement, switch to a unified infrastructure based on First-Party data now.

The impact of third-party tracking on your business:

• Data loss: Up to 30% of events are blocked by ad blockers.

• Limited lifespan: Measurement cookies are often restricted to 24 hours or 7 days on Safari (ITP).

• Distorted attribution: Underestimated ROI and less effective advertising algorithms (Google, Meta).

IT'S TIME FOR A CHANGE: Commanders Tag Gateway

Rather than multiplying complex DNS configurations (A-Record, CNAME), Commanders Act now offers a unique, vendor-agnostic solution: the Commanders Tag Gateway.

This unified gateway uses a single path on your own domain (e.g. /metrics) to feed your entire ecosystem.

One configuration, four strategic uses:

1. Google Tag Gateway: Serve your gtag.js and gtm.js scripts directly from your domain for maximum accuracy on GA4 and Google Ads.

2. First-party hosting of partners: Load third-party scripts (Meta, TikTok, etc.) via obfuscated file names, making them undetectable by adblockers.

3. First-party tracking (server-side): Collect and process your events via your own domain before distribution, ensuring clean and compliant data.

4. Optimised container hosting: Host your tag containers in First-Party to reduce latency and protect your tracking from browser restrictions.

Immediate benefits for your success:

• Maximum resilience: Bypass adblockers with automatic obfuscation of JavaScript file names.

• Signal accuracy: Restore cookie lifetime in the face of Safari ITP, ensuring better attribution.

• Web performance: A centralised infrastructure that reduces the number of requests to third-party domains.

• Optimised match score: Richer data sent to advertising agencies to reduce your CPA.

How to deploy this solution?

Deployment is carried out in three key stages, orchestrated with your technical teams and our consultants:

Commanders Tag Gateway (closed beta) | Commanders Act Xdoc.commandersact.com

💡 CSM's insight: Don't see this as a technical project, but as a security update for your data capital. Once the Gateway is activated, you regain control of your tracking without depending on restrictive third-party browser policies.