First ID
Welcome to the era of post-cookie identification
Digital marketing is facing a wall: with the end of third-party cookies and ITP restrictions (Safari/iOS), more than 50% of your visitors are now invisible to your measurement and activation tools.
The alliance between Commanders Act and First-ID restores this visibility. By generating a stable first-party identifier that lasts up to 13 months, we enable you to regain control over your data and media performance.
Why activate First-ID with Commanders Act?
Restored Identity: Identify your visitors without login, even on the most restrictive browsers.
Media Performance: Feed algorithms (Google, Meta) with accurate signals to lower your CPAs.
360° Customer Knowledge: Reconcile the browsing journey with your CRM profiles for seamless personalisation.
Privacy-First: A 100% GDPR-compliant solution, with no storage of personal data in clear text.
Choose your Priority Use Case
Browse our key successes to discover how First-ID transforms your daily operations:
Objective
Use Case
Key Benefit
CDP / CRM
Personalise your emails based on browsing behaviour, without login.
Immediately measurable results
Implementing First-ID via Commanders Act is not just a technical project, it's a direct growth lever:
+30% to +50% of conversions recovered.
Up to 13 months of visitor ID persistence.
Zero dependence on third-party cookies.
Ready to restore your performance?
Deployment is simplified thanks to our native integration into the X platform. Our experts will guide you from the reach audit to the activation of your first enriched segments.
Contact our support team to get started: [email protected]
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