Onboarding first-party audiences to social media

Boost your social media match rate with Commanders Act + First-ID. Enrich your CRM database with First-ID's hashed emails to reach 100% of your customers on Meta, Google and TikTok.

1. The problem: incomplete or obsolete CRM databases

Social media platforms rely on hashed emails (SHA256) to identify your customers. However, your CRM databases often contain only a fraction of the emails actually used by your customers on the web or are limited to logged-in customers.

• Consequence: A low match rate and a significant portion of your CRM database that remains ‘untraceable’ on social media, limiting the reach of your campaigns.

2. The solution: CRM enrichment and API synchronisation

The alliance between Commanders Act's CDP and First-ID makes it possible to fill in the missing data:

• HEM enrichment: First-ID provides the corresponding hashed emails (HEM) for your website visitors, allowing you to enrich your CRM/PRM database directly in the CDP.

• Match Rate Boost: By sending customer profiles enriched with these new hashed identifiers, you multiply your points of contact with advertising agencies.

• Server-Side Activation: Enriched audiences are pushed via API for maximum security and real-time segment updates.

3. Key benefits

• Multiplied social reach: Reach a larger proportion of your customers (even those who are not logged in) thanks to the addition of new HEMs by First-ID.

• Ultra-precise targeting: Reactivate your dormant customers or ‘PRM’ prospects with increased efficiency thanks to better recognition on platforms.

• Lookalike optimisation: Denser source audiences enable algorithms to generate much more effective lookalike profiles (LAL).

4. How it works (set-up steps)

• Source: Segmentation of your customer base (CRM/PRM) directly in the Commanders Act CDP.

• Transfer & enrichment: Configure the connector to transmit the segment to the First-ID platform. First-ID matches and provides the missing hashed emails (HEM).

• Activation: Validate the creation of the enriched audience in the Social Media API destination (e.g. Meta Custom Audiences).

• Optimisation: Analyse the increase in match rate achieved through enrichment and adjust the media ROI.

Need help with implementation?

Basic CRM enrichment via First-ID is a powerful lever for your acquisition and loyalty campaigns. Our experts will help you configure your enrichment flows and API connectors. Contact our support team to start your implementation: [email protected]