Audience & Activation

Managing your audiences ensures your trust capital. Our experts have created these guides to automate your activations, maximise engagement and secure your revenue.

Discover how our experts transform these successes into growth drivers:

• Personalisation & Conversion: Re-engage your visitors with shopping cart reminders and recently viewed products, and boost your average basket size with intelligent recommendations (up-sell/cross-sell) based on actual history.

• Media Performance & ROI: Optimise your ROAS on Meta and Google Customer Match by dynamically excluding recent buyers and driving your bids based on net margin rather than simple revenue.

• Unification & Identity: Overcome the limitations of third-party cookies with First ID (up to +40% reach) and unify your fragmented customer journeys with Fuse technology for a single, persistent view of your customers.

💡 Expert insight: CDP is the brain of your marketing stack. By merging anonymous and identified profiles, you no longer just serve ads, you orchestrate powerful and profitable relationship experiences.