Google Customer Match

Google Customer Match (GCM) is a powerful tool for activating custom audiences based on CRM data (emails, telephone numbers, postal addresses). To get the most out of it, data quality and operational monitoring are essential. Here are some best practices to follow.

1. Data quality: the foundation of success2. Optimise the matching rate3. Monitoring & Maintenance: ensuring the reliability of the system4. Technical issues to anticipate & common errors5. Strategic recommendations & next steps