Improved engagement upon reconnection

With the TMS + CDP duo, personalise each reconnection. Identify your loyal customers to display a tailored welcome and direct access to their favourites, thereby strengthening their engagement.

1. Business value: Guarantee actionable and certified data

Recognising a loyal customer as soon as they arrive allows you to move from anonymous browsing to a ‘VIP’ experience that values brand preference.

• Loyalty and attachment: A personalised welcome message (e.g. ‘Happy to see you again, [First name]!’) creates a strong emotional connection and increases the feeling of recognition.

• Streamlining the journey: By offering quick access to the categories most frequently viewed by the profile, you reduce the number of clicks needed to reach the desired product.

• Strategic differentiation: You radically distinguish the experience of a new visitor (discovery of the brand) from that of a regular customer (efficiency and services).

2. Implementation methodology

Step A: Profile identification and scoring (CDP)

The CDP analyses the user's history to classify them into specific segments (e.g. ‘New’, ‘Loyal Customer’, ‘Sports Category Fan’).

• Action: Define segmentation criteria based on the frequency of visits or the volume of past purchases.

Step B: Real-time profile retrieval (TMS)

As soon as the first page loads, the TMS queries the CDP to retrieve the visitor's attributes (first name, favourite category, status).

• Action: Configure the real-time connector between the CDP and the TMS's on-site campaigns.

Step C: Activation of personalised welcome (TMS/On-Site)

The TMS triggers the scenario corresponding to the profile: a welcome pop-in for loyal customers or a reassurance banner for new customers.

• Action: Create visual variants adapted to each identified segment.

Step D: Measuring relational impact

Analyse the bounce rate and time spent on the site by recognised users compared to anonymous sessions to validate engagement.

3. Typical use cases

1. Loyal Customer (Recognition): A regular customer arrives on the home page. The TMS displays a discreet banner: ‘Hello [First Name], go directly to your new items [Favourite Category]’.

2. New Visitor (Acquisition): For an unknown profile, the TMS highlights ‘Best Sellers’ or a welcome offer to encourage them to create their first profile.

3. Service Renewal: For a user with an expiring subscription, display a specific welcome message facilitating one-click renewal.

Need help making your data flows more reliable?

Personalised welcome messages are the cornerstone of a successful relationship strategy. Our experts will help you configure your CDP segments and TMS scenarios to turn every reconnection into an opportunity. Contact our support team: [email protected]