Server Side

Server-side tracking is the engine of your advertising profitability. Our experts have modelled these guides to boost your Match Score, restore your lost conversions, and drive your campaigns.

Discover how our experts transform these technologies into business success:

• Media Signals & Conversion: Activate CAPI feeds (Meta, TikTok) and Google Enhanced Conversions to restore up to 50% of your data and drastically reduce your cost per acquisition (CPA).

• Enrichment & Profit (POAS): Stop focusing on turnover and start focusing on net margin. Inject your catalogue and CRM data in real time to feed the bidding algorithms with your most lucrative products.

• Omnichannel & 360° Vision: Break down silos by unifying your in-store (offline) sales and mobile (SDK) data to trigger ultra-personalised loyalty scenarios on your marketing automation tools.

💡 Expert insight: Server-side is no longer an option, it's your new performance standard. By enriching your signals with persistent data, you finally give media algorithms the material they need to optimise your budgets.