# Server Side Discover how our experts transform these technologies into business success: * **Media Signals & Conversion:** Activate CAPI feeds (Meta, TikTok) and Google Enhanced Conversions to restore up to 50% of your data and drastically reduce your cost per acquisition (CPA). * **Enrichment & Profit (POAS):** Stop focusing on turnover and start focusing on net margin. Inject your catalogue and CRM data in real time to feed the bidding algorithms with your most lucrative products. * **Omnichannel & 360° Vision**: Break down silos by unifying your in-store (offline) sales and mobile (SDK) data to trigger ultra-personalised loyalty scenarios on your marketing automation tools. > 💡 Expert insight: Server-side is no longer an option, it's your new performance standard. By enriching your signals with persistent data, you finally give media algorithms the material they need to optimise your budgets. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://community.commandersact.com/customer-success/expand-your-uses/server-side.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.