# Enrichment Conversion

### 1. Business Value: Why enrich your conversions?

The performance of your campaigns depends on the ability of advertising networks to re-identify the buyer. With the end of third-party cookies, a conversion signal without a hashed email or customer ID loses 50% to 80% of its value.

* **Maximising the match score**: Increase your Event Match Quality (EMQ) on Meta or Google for better lookalike audiences.
* **Measure real ROI**: Recover conversions that would not have been attributed via traditional pixels (limited browsers, adblockers).
* **Lower CPA**: Richer signals allow algorithms to learn better and automatically reduce your cost per acquisition.

### 2. Implementation methodology in Platform X

#### Step A: Audit ID availability

First and foremost, check whether conversion IDs (email, phone number, customer ID) are already present in your current server-side events via Live Event Inspector.

* **Documentation**: [Use the Live Event Inspector.](https://doc.commandersact.com/features/sources/live-event-inspector)

#### Step B: Event enrichment (if IDs are missing)

If the identifiers are not natively available in the stream, you must inject them:

* **Conversion import**: Upload your customer data (CRM/Profile Database) to Platform X.  [Guide to importing files](https://doc.commandersact.com/features/sources/sources-catalog/import-conversions).

#### **Step C: Destination configuration**

Configure your connector (e.g. Meta CAPI) by mapping the retrieved identifiers to the fields expected by the partner.

* **Documentation**: [Destination Catalogue](https://doc.commandersact.com/features/destinations/destinations-catalog).

#### **Step D: Normalisation via Data Cleansing (Optional)**

Use cleansing to ensure that the data is in the correct format (e.g. SHA256 hashing, converting email addresses to lowercase, international phone number format).

* **Documentation**: [Using Data Cleansing](https://doc.commandersact.com/fr/fonctionnalites/data-quality/data-cleansing).

#### **Step E: Validation via Event Delivery**

Ensure that events are delivered and accepted by the partner (no API errors).

* **Documentation**: [Monitor sending with Event Delivery](https://doc.commandersact.com/features/destinations/live-event-inspector).

### 3. Typical use cases

1. **Boost EMQ on Meta CAPI:** Inject the hashed email and customer ID into your conversions to move from a ‘Low’ match score to ‘Excellent’.
2. **Google Ads Cross-Device Attribution**: Send a persistent identifier (External ID) to allow Google to reconcile a mobile click with a finalised purchase on desktop.
3. **Post-Adblock conversion recovery**: Use the server-side to send the conversion even when the browser pixel is blocked, ensuring an accurate view of your ROI.

#### Need help optimising your signals?

Our experts will assist you in diagnosing your flows and mapping your identifiers. **Contact our support team:** <support@commandersact.com>​